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Susan Jurevics
Chief Brand & International Officer at Audible, Inc.
Professional Background
Susan Jurevics is an accomplished senior executive and digital leader who brings a wealth of experience in marketing, entrepreneurship, and business transformation. With a strong focus on creating value for brands pushing the boundaries of innovation, Susan has carved out a notable career built on high performance, creativity, and strategic growth. Her tenure in various high-profile organizations has granted her the opportunity to manage complex global P&Ls, lead award-winning creative teams, and drive significant change within organizations.
Having worked effectively in the United States and the United Kingdom, Susan's leadership has been pivotal in building and scaling omni-channel physical and eCommerce distribution strategies. She harnesses the power of passionate fan communities to foster brand loyalty and engagement while directing agile development teams that thrive in fast-paced environments. Her background in leading major entertainment franchises and beauty brands showcases her versatility and deep understanding of diverse market dynamics.
Education and Achievements
A strong educational foundation underpins Susan's professional journey. She earned her MBA in Marketing & International Business from the prestigious NYU Stern School of Business, which equipped her with the essential business acumen to succeed in the competitive corporate landscape. Additionally, her Bachelor’s Degree in Visual Arts from the College of the Holy Cross reflects her creative capabilities and understanding of aesthetic value—skills that prove advantageous in branding and marketing.
Currently, Susan is furthering her leadership skills by participating in the Institute for Real Growth's IRG 100 Leadership Program for the 2024 Cohort. This commitment to continuous learning underscores her dedication to enhancing her leadership abilities and staying ahead in the industry trends.
Notable Career Contributions
Susan’s illustrious career includes significant positions across various sectors and esteemed organizations. As the former Chief Brand & International Officer at Audible, she played a crucial role in shaping the brand's global presence while deepening its connection with customers. Her time as EVP, Head of International at Audible, further solidified her ability to drive growth and execute innovative marketing strategies on a global scale.
Her experience as Global President of bareMinerals at Shiseido involved reinvigorating the brand in a competitive beauty market, where she adeptly navigated complex brand dynamics and pursued inventive paths that resonated with consumers.
Additionally, Susan served as CEO and Board Director at J.K. Rowling's Pottermore, where she contributed significantly to the digital publishing sphere by maximizing the potential of the Harry Potter franchise in the digital landscape. Her leadership allowed for the growth of Pottermore into a flourishing platform that caters to millions of fans worldwide.
In her earlier career, Susan garnered experience at Sony, where she held titles such as SVP, Global Retail CRM & Brand Marketing, and VP, Corporate Marketing. This tenure not only honed her marketing skills but also provided her with insights into consumer behavior and brand positioning on a grand scale.
Further enriching her diverse background is her role as VP, Brand Development at 100% Girls Brand Inc., and Director of Barbie Marketing & Design at Mattel. Here, Susan effectively blended her marketing expertise and creative vision, leaving a lasting impact on these iconic brands. Moreover, her contributions to Nickelodeon Brand Marketing at Viacom showcased her ability to connect with younger audiences and foster engaging brand experiences.
Personal Interests
Beyond her professional achievements, Susan Jurevics is a working mother who balances her career with her family life. Her passion for travel has taken her to various destines, expanding her worldview and allowing her to draw unique insights into global cultures—an advantage in her marketing and branding endeavors. In her leisure time, she enjoys renovating houses, a hobby that reflects her love for transformation and reinvention on multiple fronts, whether it be in real estate or branding. Moreover, Susan's appreciation for the arts and education highlights her belief in lifelong learning and the importance of creativity in everything she undertakes.
In summary, Susan Jurevics is a multifaceted leader whose impressive background encompasses significant roles in brand strategy, marketing, and business transformation. Her ability to lead high-performing teams, create innovative marketing campaigns, and deliver compelling brand narratives has positioned her as a respected figure in the industry. With her continued dedication to personal and professional growth, she remains a prominent thought leader in digital marketing and strategic brand development.
