Sign In

Susan Kennedy

Senior Marketing Manager at ServiceNow

Susan Kennedy is a seasoned marketing professional currently working as Sr Manager, Strategic Events Executive Experience at ServiceNow in Santa Clara, California.1 She has a diverse background in enterprise marketing and event management, with a focus on executive programs and customer experiences.

Career Highlights

  • Current Role: Sr Manager, Strategic Events Executive Experience at ServiceNow (July 2023 - Present)1
  • Previous Positions at ServiceNow: Senior Marketing Manager, Executive Programs (January 2020 - August 2023)1
  • Past Experience:
    • Sr. Manager, Global Executive Programs at Symantec (2016-2019)
    • Director, Enterprise Marketing Programs at Adobe (2015-2016)
    • Director, North America Marketing at Oracle (2015)
    • Global Events Manager at Hewlett-Packard (2011-2015)
    • Field Marketing Manager at Hewlett-Packard (1999-2011)1

Key Responsibilities

At ServiceNow, Susan is responsible for:

  • Delivering executive engagement experiences at major events like Knowledge, ServiceNow's User Conference
  • Developing strategic plans to drive revenue, thought leadership, and customer engagement
  • Managing executive program audience targeting, including nominations, invitations, and registrations
  • Overseeing account intelligence and executive preparation1

Susan Kennedy has a strong track record in creating and executing marketing strategies, managing global programs, and delivering high-impact executive events across various technology companies.1

Highlights

[PDF] IT 100_Digitalt Program 2025 - FORUM Event
Jul 29 · ncsl.org
NCSL Foundation Board of Directors 2024 Summer Meeting

Related Questions

What are some of the key executive programs Susan Kennedy has led at ServiceNow?
How has Susan Kennedy's experience at Symantec influenced her work at ServiceNow?
What strategies does Susan Kennedy use to drive customer engagement and thought leadership?
Can you provide examples of successful events managed by Susan Kennedy at Adobe?
How does Susan Kennedy measure the success of her executive programs?
Susan Kennedy
Susan Kennedy, photo 1
Susan Kennedy, photo 2
Add to my network

Location

San Jose, California