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Susan Larson

Providing quality lighting products and exceptional value. Expert advice backed by years of experience in LED lighting.

Professional Background

Susan Larson is a seasoned professional in the lighting industry, demonstrating a unique blend of technical knowledge, management expertise, and strategic insight. For years, she has been dedicated to providing quality lighting options at cost-effective prices, specifically tailored for both national and regional lighting projects. With a particular focus on innovative technologies such as LiFi, quantum dots, and circadian lighting, Susan is at the forefront of industry advancements. Her commitment to customer satisfaction shines through in her offer of a no-risk, no-obligation review of lighting specifications, costs, technologies, and options, ensuring that her clients make informed decisions.

Throughout her career, Susan has demonstrated exceptional sales acumen, successfully structuring and deploying sales strategies in new and emerging markets. Her vast experience encompasses traditional and non-traditional markets, including online consumer channels, showrooms, Original Equipment Manufacturer (OEM) relationships, and a significant focus on Latin America. As an independent leader, she has played a vital role in opening many new markets, driving revenue growth by capitalizing on key opportunities.

An effective mentor and team builder, Susan works diligently with her colleagues to develop and manage newly established markets. Her international competence in sales, strategy, and sourcing has been bolstered by her unique experience of living and working in China for a year at an LED factory, which has provided her with invaluable insights on collaborating with some of the best Asian companies for product sourcing.

In addition to her hands-on experience, Susan has accumulated strategic planning and marketing consulting expertise throughout Europe, Central America, and South America. Her multifaceted approach ensures that her clients receive comprehensive insights and support tailored to their specific market needs.

Education and Achievements

Susan Larson's educational background complements her expansive professional network and competencies. She holds a Bachelor's degree in Neurobiology and Behavior from Northwestern University, equipping her with a strong analytical foundation that enhances her strategic thinking abilities in the business domain. Additionally, she pursued studies at Georgetown University that have furthered her expertise in management and leadership.

Recognizing the importance of financial acumen in driving successful business initiatives, Susan earned her MBA in Finance from The University of Chicago's Booth School of Business. This prestigious education has allowed her to approach challenges with a financial perspective, ensuring profitability and sustainability in all her ventures.

Susan’s career landmarks are noteworthy. She has held prominent leadership positions at several renowned companies within the lighting industry. As the Vice President of the Western region at Specialty Lighting Group, she spearheaded initiatives that fostered growth and innovation. Her role as the CEO at 90+ Lighting, a SaveEnergy Company, involved strategic oversight that led to improved operational efficiencies and responsible lighting solutions.

At Soraa, a cutting-edge LED technology firm, Susan has held multiple Vice President positions, including Product Management for Fixtures and OEM and Latin America Sales. Her ability to develop strong distribution channels and oversee gross sales strategies contributed to the firm’s expansion and increased market share. Furthermore, her previous experience as Business Development Consultant at companies like Lynk Labs and LedEngin, Inc showcases her versatility and commitment to advancing the lighting sector.

Notable Achievements

Throughout her esteemed career, Susan Larson has garnered a stellar reputation for her ability to navigate the complexities of the lighting industry while achieving remarkable results. Her strengths in marketing, business development, and strategic planning have earned her recognition as a leader who makes impactful contributions to her organizations.

As she continues to mentor and inspire those around her, Susan remains focused on leveraging her expertise to help clients achieve their lighting goals. Her expansive skill set covers a diverse array of specialties within the lighting industry, including:

  • Lighting Industry
  • Light Emitting Diodes (LEDs)
  • LED lighting fixtures and lamps
  • National and Corporate accounts
  • Specifiers
  • Distribution Partners
  • OEM Sales
  • Showroom and online LED sales
  • Marketing
  • Sales
  • Business Development
  • Strategic Planning
  • Latin America

Susan Larson's work continues to shape the landscape of the lighting industry. With a robust background in education, a wealth of professional experience, and a dedication to mentoring future leaders, she is well-positioned to remain an influential figure in lighting technology and business development for years to come.

Related Questions

How did Susan Larson develop her expertise in innovative lighting technologies like LiFi and quantum dots?
What strategies has Susan Larson implemented to successfully enter non-traditional markets in the lighting industry?
Can Susan Larson share insights on her experience living and working in China and its impact on her career?
What are some of the notable achievements Susan Larson has accomplished in her positions at Soraa and Specialty Lighting Group?
How does Susan Larson approach mentoring and developing her team members in new market strategies?
Susan Larson
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Location

Fremont, California, United States