Suggestions
Susan McNair
Partner, Currie
Susan McNair is a partner at Currie, a medium-sized sustainability communications consultancy based in Australia.1 As a Partner in Business Development, she works at the intersection of food, people, and the environment, engaging with corporate and government clients primarily across rural and regional Australia.12
Professional Background
Susan has built her career around bringing people together and sharing stories to effect positive change.2 Her expertise includes:
- Sustainability communications
- Business development
- Public relations
- Media experience
Prior to her role in public relations, Susan spent a decade working in media across Australia and New Zealand, where she held positions as a journalist, editor, and managing editor.1
Current Role and Responsibilities
At Currie, Susan's responsibilities include:
- Engaging with clients across rural and regional Australia
- Developing sustainability communications strategies
- Contributing to the company's pro bono strategy, which pledges 5% of chargeable hours to pro bono projects annually3
Personal Interests and Advocacy
Susan is an avid hiker and lives in regional Victoria.1 She is passionate about:
- Building a better world through collective action
- Promoting walkability as an essential component of livability in outer-suburban and peri-urban development
- Supporting thriving communities through active connection
Susan's commitment to sustainability and community development aligns closely with her professional work at Currie, where she focuses on projects that support positive environmental and social outcomes.
Highlights
So many lessons for building productive and rewarding #partnerships to be taken from the paper 'Stories from the frontline of Public Private Partnerships' shared earlier this month in a Partnership Brokers Association webinar.
The paper was commissioned by the Sustainable Development Goals Partnership, a programme of the Netherlands Enterprise Agency which contributes to achieving #foodsecurity on behalf of the Dutch Ministry of Foreign Affairs.
It includes a great set of case studies from people who have worked at the heart of public-private partnerships for #sustainabledevelopment, and I’d encourage anyone working in this area to give it a read!
A key takeaway is the importance of giving the partnership scoping and building phase the time it needs, if the partnership is to address complex societal challenges.
This phase is critical but can be challenging. It’s a time to establish clarity and alignment around vision, purpose and values through the active engagement of all partnerships, including those who will be impacted by the project or partnership. It involves co-creating a working approach that excites and suits everyone, allowing all to contribute and benefit. And it means addressing dysfunctional power imbalances through actively fostering equitable relationships.
The focus should be on cultivating collaborative alignment, not just technical agreement.
Have a read:
https://lnkd.in/gEAiCcBV
Remember the pain of navigating setting yourself up for the childcare rebate? Or maybe you’re like me and recently realised that your teenager now needs to manage their own mygov account and are mid-way through the agony that comes with working that out. Well, there’s a term for it! Sludge. It’s the unjustified pain of dealing with a government process or service. How perfect. That's just how it feels.
Earlier this week I joined a webinar hosted by the OECD - OCDE behavioural science team launching 'Fixing Frictions: Sludge Audits Around the World', a policy paper that puts forward nine good practice principles to support governments in reducing sludge. While sludge is typically unintentional, its cost is significant, particularly on those who are vulnerable. Sludge audits employ a behavioural lens to analyse the psychological costs that people experience while trying to access a service or process, and provide a fresh perspective to inform initiatives that aim to reduce burden.
So what are those ‘costs’? Search costs: information is hard to find, hard to follow, or out of date Decision costs: the process requires you choose when there’s too many options or you don’t know where you fit Cognitive costs: it takes too much brain space to understand the information or instructions. Emotional costs: you feel marginalised, disempowered, stressed, or frustrated, and anything in between.
It’s fantastic to see a behavioural lens being taken to something that has previously been looked at as administrative. It's a lens we value at Currie in delivering #behaviourchange programs, as well as general comms work.
And kudos to the NSW Government for embracing the power of #behaviouralinsights – putting people at the heart – of the drive for continual improvement.
Check out their Sludge toolkit – the principles don’t just apply to government! https://lnkd.in/g7RuBXe8
And the policy paper: https://lnkd.in/g82Ph6GD
