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Susan O'Neal

CEO of Dabbl

Susan O'Neal is the founder and CEO of Dabbl, a Tampa-based digital advertising company that takes a novel approach to consumer engagement.1 She founded Dabbl after recognizing that traditional marketing methods were not consumer-friendly.1

O'Neal has a background in advising packaged goods companies on consumer relationships, with over 20 years of experience in the field.2 She started Dabbl to create a more direct and mutually beneficial connection between advertisers and consumers.1

Under O'Neal's leadership, Dabbl launched a platform where consumers can earn money by engaging with brand content, such as watching videos or taking surveys.1 This approach aims to create a more focused and genuine interaction between brands and consumers, with users able to earn gift cards for their time.1

O'Neal believes in the importance of treating consumers as partners and peers in the advertising relationship.1 She has emphasized the need for a new model in digital advertising, stating that the current system is "very broken" and that ads that aren't seen can't be effective.1

As of 2018, Dabbl was headquartered in West Tampa and had 35 employees, with plans for growth.1 O'Neal, a native Floridian from Fort Myers, has expressed her belief in the talent available in the Tampa area for building consumer relationships.1

Highlights

Nov 23 · Yahoo Finance
Datable Technology Announces LOI to Acquire Dabbl - Yahoo Finance
Nov 23 · Canada NewsWire
Datable Technology Announces LOI to Acquire Dabbl - Canada NewsWire
Jan 2 · p2pi.com
Profile: Susan O'Neal, CEO, Dabbl | Path to Purchase Institute
Profile: Susan O'Neal, CEO, Dabbl | Path to Purchase Institute
West Tampa startup Dabbl launches consumer-friendly advertising ...
West Tampa startup Dabbl launches consumer-friendly advertising ...

Related Questions

What inspired Susan O'Neal to start Dabbl?
How does Dabbl's approach to advertising differ from traditional methods?
What are some success stories from Dabbl's users?
How does Dabbl ensure that consumers remain engaged with ads?
What challenges has Dabbl faced since its inception?
Susan O'Neal
Susan O'Neal, photo 1
Susan O'Neal, photo 2
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Location

Tampa, Florida