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Susan Petoyan

Founder/CEO, Data & Insights Strategist, Ex-Disney, Podcast Host, Change & Impact Champion, Board Member, Mentor

Susan Petoyan is a seasoned professional with a background in strategic research and consumer insights, aimed at driving impactful change within organizations. With experiences spanning from The Walt Disney Studios to founding Imagine If Insights & Strategy, Susan is a proactive and results-driven individual. She holds a B.A.S. & B.A. in Social Psychology & Political Science from UCLA. Susan is passionate about empowering professionals in the marketing, product, and tech industries to revolutionize their approach to research and insights. Through her 'Engineered Impact' framework, she aims to elevate stakeholders and transform businesses through strategic partnerships.

Throughout her career, Susan has engaged in various roles, including Podcast Host at Imagine If - All About Impact, Board Member at Glendale Arts, and Career Mentor at Women In Research (WIRe). She has also served as a Member of the Board of Advisors for a dynamic Data Tech Start-Up. Susan's expertise as the Founder & CEO of Imagine If Insights & Strategy, VP of Strategy Research & Insights at The Walt Disney Studios, and Group Research Director at Lieberman Research Worldwide, highlights her deep understanding of consumer behavior and business strategy.

Susan's approach is centered around providing customized and powerful research designs coupled with extensive analysis to drive meaningful transformations within organizations. Her strategic acumen and cross-functional expertise enable her to bring the voice of the consumer into businesses effectively. By leveraging her services, professionals can expect to shift from being mere data crunchers to strategic partners at the decision-making table, influencing insightful transformations in stakeholders' perspectives and decisions.

Susan Petoyan
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Location

Los Angeles Metropolitan Area