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Susan Roberts

Consumer Insights and Media

Susan Roberts is a strategic consumer insights leader with a background in quantitative and qualitative research. She excels at understanding consumer behavior and translating insights into actionable recommendations that inform business strategy and growth. Susan is highly skilled in survey design, data analysis, moderating focus groups, brand health, text analytics, and segmentation. She is experienced in primary research, data visualization, B2B research, and mobile research. Susan is passionate about mentoring and fostering team inspiration and effectiveness. Her expertise also includes sponsorship ROI evaluation, cross-platform research, people management, budget planning, giving presentations, UX testing, app usability, and utilizing tools like Qualtrics for customer experience and content testing.

Susan Roberts
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Location

New York City Metropolitan Area