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Susan Salop
Global Sales and Operations Executive
Professional Background
Susan Salop is an entrepreneurial global sales and operations leader with a remarkable track record of exceeding sales and operating targets for enterprises. With extensive experience in consumer Internet and online advertising roles, she has carved a niche for herself in the competitive landscape of global business development. Over the course of her dynamic career, Susan spent a decade working across various regions in Asia before relocating to the tech hub of Silicon Valley. Since her transition, she has held pivotal roles at industry giants such as Google, IAC/Ask.com, and TubeMogul, the latter of which was acquired by Adobe in late 2016.
Her multifaceted expertise not only encompasses international growth strategies but also acts as a vital support system for corporate headquarters. Driven by a passion for motivating and collaborating with diverse teams across cultures and geographies, Susan has successfully led teams, managed partners, and provided exceptional client services in North America, Asia, Europe, and Latin America. Her linguistic prowess in Japanese and Mandarin Chinese enhances her ability to foster relationships and drive impressive results in the global marketplace.
Education and Achievements
Susan's educational background reflects her commitment to excellence and her global perspective on business. She earned her MBA in Marketing and International Strategy from the prestigious UCLA Anderson School of Management, enabling her to merge cutting-edge marketing techniques with advanced strategic planning. Prior to her MBA, she enriched her skill set with intensive Chinese language studies and business studies at Beijing Language and Culture University, emphasizing her dedication to understanding regional markets.
Additionally, Susan holds a Bachelor of Arts in East Asian Studies (Honors) from McGill University, which laid the groundwork for her future endeavors in international business. Her educational experiences provide her with a well-rounded view of the cultural nuances and market dynamics within the Asia-Pacific region, equipping her with the tools necessary to foster successful international relationships.
Notable Contributions and Leadership Roles
Throughout her impressive career, Susan has taken on numerous leadership positions, each contributing to her broad skill set and industry recognition. Notable among her roles is her tenure as the Director at Adobe Advertising Cloud, where she significantly influenced the company’s strategic direction in the advertising technology space. As a Vice President at TubeMogul, a key player in programmatic advertising, she adeptly navigated the complexities of the global market, ultimately aiding in its acquisition by Adobe.
Susan also played a critical role as the Head of Global Ad Policy at Google, where she was responsible for shaping the company's advertising policies on a worldwide scale. Her impactful leadership within departments that involved international operations and sales product strategies showcased her ability to thrive in high-pressure environments and manage diverse teams successfully.
Before her time at Google, Susan was at IAC as the Vice President of International Operations, honing her skills in global expansion strategy and operational management. Her experience also extends to Dell, where she served as Director of Inside Sales and Operations, reflecting her capability in adapting and excelling in various high-stakes roles within the tech industry.
Engagement in Community and Start-Ups
Beyond her corporate achievements, Susan's influence extends into community engagement and investment opportunities. She devoted her time as a board member of the Sunnyvale Education Foundation, exemplifying her commitment to giving back and supporting educational initiatives. Her experience as a start-up investor and advisor has also allowed her to nurture emerging talent and innovation in various sectors.
Furthermore, her involvement as an Executive Board Member at the Spark Program highlights her passion for fostering young talent and empowering individuals to reach their potential. These positions reflect her well-rounded ability to not only lead in corporate settings but also to inspire future leaders in the business landscape as a whole.
Specialties and Expertise
Susan Salop's specialties are as comprehensive as her career. With expertise in general management, global business development, and enterprise sales, she has garnered a wealth of knowledge in operational management and client services. Her experience in scaled support operations and global sales management underscores her adeptness at driving business growth on a large scale.
In the realm of digital marketing, Susan has a firm grasp of programmatic media buying, which has positioned her at the forefront of transformative advertising techniques within the online space. She is well-versed in recruiting, developing, and motivating teams while fostering organizational transformation. Her expertise in product management and strategic business planning has allowed her to create roadmaps that align with both short-term goals and long-term success trajectories.
In addition to her operational skills, Susan has a strong focus on customer satisfaction initiatives, user experience, and localization strategies. This holistic view of business operations ensures that she can approach challenges from various angles, ultimately leading to superior outcomes.
Overall, Susan Salop is a driven leader with an extensive background in global markets, online advertising, and strategic business operations. Her commitment to fostering cross-cultural collaboration and enhancing client relations makes her an invaluable asset to any organization she represents. The combination of her educational foundations, diverse experiences, and areas of expertise provides a unique perspective as she continues to influence the fields of AdTech, MarTech, and consumer Internet with passion and dedication.
