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Susanna Mur

Co-Founder @ GuudCard - Consultant @ UnternehmerTUM

Susanna Mur is a prominent entrepreneur and the co-founder of GuudCard, a company focused on promoting sustainable consumption through innovative employee benefits. Based in Munich, Germany, she has a strong commitment to environmental sustainability and aims to support businesses in providing meaningful benefits to their employees while contributing positively to the environment.

Professional Background

GuudCard: Founded in June 2021, GuudCard is designed as a prepaid card that employers can load with up to €50 monthly, allowing employees to shop at various sustainable retailers. The initiative not only incentivizes sustainable purchasing but also helps employers offer attractive benefits without incurring additional tax burdens. Susanna and her co-founder, Alina Friedrichs, emphasize the importance of supporting local and sustainable businesses, covering a wide range of sectors from food to fitness.12

Previous Experience:: Before launching GuudCard, Susanna held several significant positions:

  • Senior Consultant at UnternehmerTUM Business Creators (2018-2021), where she worked on fostering innovation and entrepreneurship.
  • Program Manager at SAP.iO Foundry Munich (2019-2020), focusing on startup engagement.
  • Venture Capital Analyst at Picus Capital (2018) and Junior Startup Engagement Manager at Match-Maker Ventures (2015-2016) in Vienna.2

Education

Susanna holds a Bachelor of Science in International Business Administration from WU Vienna University of Economics and Business, graduating in the top 1% of her class. She also completed her Master's degree in International Management through the CEMS program at both Copenhagen Business School and Rotterdam School of Management, Erasmus University.2

Vision and Impact

Susanna Mur's vision for GuudCard aligns with the growing demand among employees for companies to take action on climate change. She believes that organizations have the opportunity to engage their teams in sustainability efforts, thereby enhancing employee satisfaction and loyalty. Her work has led to partnerships with over 130 companies committed to creating a more sustainable future.2

In summary, Susanna Mur is an influential figure in the realm of sustainable business practices, leveraging her expertise and passion for environmental issues to drive positive change through GuudCard.

Highlights

Jun 6 · ihk-muenchen.de
Interview mit GuudCard Gründerin Susanna Mur - IHK München
Interview mit GuudCard Gründerin Susanna Mur - IHK München

Related Questions

Was hat Susanna Mur vor der Gründung von GuudCard gemacht?
Wie hat sich die Zusammenarbeit mit Alina Friedrichs entwickelt?
Welche Herausforderungen gab es bei der Markteinführung der GuudCard?
Wie wird die Nachhaltigkeit der Geschäfte überprüft?
Was sind die zukünftigen Pläne für GuudCard?
Susanna Mur
Susanna Mur, photo 1
Susanna Mur, photo 2
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Location

Bavaria, Germany