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Susannah Smoot Campbell

CEO, Research & Growth Strategy

Susannah Smoot Campbell is a seasoned business strategist and fractional CMO with a rich background in brand management, revenue growth, and creative agencies.

Over the past decade, she has driven significant growth for various businesses, including +75% growth on a $79M business, +50% growth on a $42M business, and +38% growth on a $14M business.

With experience in traditional brand marketing and P&L management roles at renowned companies like Campbell's Soup and VF Corporation, Susannah now focuses on consulting high-growth companies and large corporations.

She has held notable positions such as former CMO of Jaipur Living and Greenlight Financial, former VP of Strategy & Product at KontrolFreek, and former Director of Brand & Channel Marketing at good2grow.

Susannah's diverse client portfolio includes B2C and B2B leaders like the Coca-Cola Company, CW Hemp, MACHETE Jewelry, WorldPay, Tata Consulting, and more.

She is known for her unique blend of analytical skills and storytelling abilities, with a reputation for seizing opportunities and driving business growth.

Susannah's approach as a fractional CMO involves working closely with CEOs, sales, and product teams to redefine strategies, set goals, and milestones, and optimize marketing efforts.

Her expertise lies in branding, marketing outreach, ROI analysis, pricing studies, team optimization, and guiding companies towards sustainable growth.

Susannah Campbell thrives on challenges related to strategy, product management, and team building, and welcomes opportunities to collaborate on problem-solving and seizing new business prospects.

She holds an MBA in Marketing & Strategy from the University of Maryland and a BA in History, Political Science, and Spanish from the University of North Carolina at Chapel Hill.

Susannah's impressive career includes roles such as Senior Director at BMC Strategic Innovation, Founder & CEO of First Line Strategy, CMO at Jaipur Living, VP at KontrolFreek, and various other key positions in esteemed organizations.

Susannah Smoot Campbell
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Location

Atlanta Metropolitan Area