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Susanne Hohenschuh

COO at Agentur Frau Wenk +++ communications expert +++ moderator

Professional Background

Susanne Hohenschuh is an accomplished managing director and communications expert with over 15 years of extensive experience in public relations (PR) and marketing within the dynamic sectors of software, internet technology, and consulting. As the owner of PR Agency Frau Wenk +++, located in Hamburg—one of Germany’s leading media hubs—she specializes in providing exceptional PR consulting services tailored for advertising, software, and internet technology companies. Under her leadership since its inception in 2008, the agency has gained a reputation for its innovative strategies and ability to launch both startups and established U.S. or U.K. companies into the German market. Her focus on disruptive PR techniques has made her agency a frontrunner in tech-related public relations, contributing to shaping the digital marketing landscape across the DACH region (Germany, Austria, Switzerland).

Education and Achievements

Susanne's academic journey includes a degree in Diplom Betriebswirtschaft from Hochschule für Wirtschaft und Politik in Hamburg, where she developed a strong foundation in business management. Additionally, she studied Scandinavian Industrial Management at Växjö universitet, which enriched her understanding of varied market dynamics and efficient management techniques applicable across cultures.

Throughout her career, Susanne has held several prominent positions that illustrate her expertise and leadership in the marketing realm. Her tenure as an Interims Marketing Manager DACH at Marin Software and formerly as Senior Digital PR Consultant and Team Lead Adtech at Agentur Frau Wenk +++ highlights her capability to lead, strategize, and innovate within competitive environments. Notably, as Senior Director of Marketing & Product Management at eprofessional GmbH, her strategies propelled significant growth and recognition within the company. Additionally, her early career roles as Account Manager at Faktenkontor GmbH and Marketing Referentin at Steria Mummert Consulting AG allowed her to hone her skills in client management and marketing communication, setting the stage for her future successes.

With a solid educational background and a wealth of experience, Susanne Hohenschuh has consistently demonstrated her commitment to excellence in PR and marketing. Her work has not only influenced her clients positively but has also contributed to the public relations and marketing fields in innovative ways that keep pace with the rapid changes of the digital world.

Achievements

Susanne's professional journey is marked by numerous accomplishments that underscore her expertise in PR and marketing. Her leadership at Agentur Frau Wenk +++ has led to successful campaigns for various tech companies, earning her agency respect and acclaim in the industry. Some notable achievements include:

  • Successfully launching multiple international tech startups into the German market, utilizing her deep understanding of local market dynamics.
  • Spearheading PR campaigns that have garnered substantial media coverage, establishing the brands she worked with as leaders in their respective sectors.
  • Leading a talented team at Frau Wenk +++ to develop and execute innovative communication strategies that resonate with target audiences.
  • Building strong relationships with media outlets, which has proved invaluable in securing high-visibility and impactful PR placements for clients.

Moreover, her insights into digital marketing trends have positioned her as a thought leader in tech PR, participating in industry discussions and sharing her knowledge at various conferences.

Related Questions

How did Susanne Hohenschuh develop her expertise in public relations and marketing strategies?
What inspired Susanne Hohenschuh to specialize in tech PR and digital marketing for companies in the DACH region?
How has Susanne Hohenschuh contributed to the success of her clients in the competitive software and internet technology sectors?
What innovative strategies has Susanne Hohenschuh implemented at PR Agency Frau Wenk +++ to differentiate her services in the PR industry?
How does Susanne Hohenschuh leverage her educational background to enhance her work in communications and PR?
Susanne Hohenschuh
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Location

Greater Hamburg Area