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Susanne Smyrek
Data Sourcing Manager at HERE Technologies
Professional Background
Susanne Smyrek is an accomplished leader in data sourcing, currently heading an international team of experts at HERE Technologies, focusing on the acquisition of geospatial data across Western Europe. With over 15 years of expertise in the automotive and navigation sector, she has successfully navigated the complexities of supplier relationship management, leveraging her extensive knowledge to optimize processes. Her mission revolves around fostering sustainable and productive partnerships that enable the best possible use of location data, thus contributing to smart city initiatives, mobility as a service (MaaS), and the Internet of Things (IoT).
Susanne's career journey has been marked by significant roles that underscore her strong capabilities in end-to-end data sourcing. As the current Data Sourcing Manager, she actively engages with both public and private entities to identify and acquire critical geospatial data, further enhancing HERE's capabilities in mobility solutions. Previously, she held the position of Manager of Data Acquisition for Western Europe, where she was instrumental in refining data sourcing strategies and strengthening supplier relationships to ensure high-quality location intelligence.
In her earlier roles at HERE Technologies, including Project Lead positions, she managed various sourcing initiatives that focused on integrating data for improved fleet management, telematics, and traffic information systems. Prior to her tenure at HERE Technologies, Susanne served as a Senior Geographic Analyst at NAVTEQ, where she contributed her expertise in geographic research and analytics critical for navigation solutions. Her earlier background as a Geographic Researcher at Navigation Technologies laid the foundational skills that propelled her into the field of data sourcing and analysis.
Education and Achievements
Susanne Smyrek's educational background is a testament to her dedication to interdisciplinary studies. She holds a Diplom in Angewandte Physische Geographie from Universität Trier, where she developed her passion for geography and data applications in real-world scenarios. Additionally, Susanne earned a Master of Arts (M.A.) in Intercultural Studies from Columbia International University, equipping her with the skills to effectively navigate cross-cultural communications and collaborations in a globalized environment.
Her dual academic background in both physical geography and intercultural studies has provided her with a unique perspective that enhances her ability to lead diverse teams and engage with a variety of stakeholders. This educational foundation, combined with her extensive professional experience, positions her as an expert in leveraging geospatial data for innovations in mobility and smart city developments.
Achievements
Throughout her career, Susanne has garnered recognition for her ability to drive impactful projects and initiatives that directly contribute to the advancement of location-based data solutions. Her achievements include:
- Successfully leading complex contract negotiations with suppliers, ensuring strategic partnerships that align with HERE Technologies' vision for geospatial excellence.
- Spearheading the review and recommendation processes for suppliers during RFx activities, enhancing the quality and reliability of acquired data within the HERE ecosystem.
- Contributing to strategic discussions regarding the future of mobility, allowing HERE Technologies to position itself as a leader in navigation solutions for smart cities and connected environments.
Susanne's commitment to collaboration and sustainability within the realm of geospatial data sourcing propels her forward as a sought-after professional in the industry. Through engaging discussions and partnerships, she continuously seeks opportunities to explore how various data sets can be integrated into HERE Technologies' platform for maximum impact. Her vision extends beyond mere data acquisition; she aims to contribute meaningfully to the global conversation on mobility, urban development, and technological advancement, making her a key player in the future of transportation and geographic intelligence.
