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Sushant Sharma
Brand Manager at boAt Lifestyle - MICA - Keen observer of human behaviour in a digital first world
Professional Background
Sushant Sharma is a highly motivated and passionate marketer, recognized for his exceptional expertise in building and revitalizing digitally native brands. With a steadfast focus on creating distinctive brand identities, Sushant ensures that the customer experience (CX) messaging is consistently delivered across multiple touchpoints. His proficiency extends to optimizing channels for effective communications, which include advertising, public relations, shopper marketing, and performance-driven media mix modeling. As a purpose-driven marketer, Sushant not only emphasizes creative storytelling and strategy but also the need for analytical insights to drive market success and achieve measurable results.
Current Role
Currently, Sushant is serving as a Brand Manager at boAt, where he leads brand strategy and execution for one of the most dynamic and innovative consumer electronics brands in India. His role involves understanding consumer insights, market trends, and strategic brand positioning, which help to create compelling messaging that resonates with audiences and boosts brand loyalty.
Previous Experience
Before joining boAt, Sushant cultivated invaluable experience in various marketing roles that shaped his professional journey. He worked as a Brand Strategist at Publicis Groupe, one of the world’s leading advertising and communications organizations. In this role, Sushant was instrumental in developing strategic communication plans for diverse brands, leveraging his skills in market analysis and digital marketing to create campaigns that achieved significant reach and engagement.
Sushant’s expertise also extends to rural marketing, as demonstrated by his involvement in the Rural Immersion Programme at MICA, which collaborated with the Khadi and Village Industries Commission. This experience provided him with a unique understanding of grassroots consumer behavior and the distinct challenges of marketing in rural India.
Furthermore, Sushant gained substantial experience through internships that enriched his understanding of retail and commerce. His time at Zilingo as a Marketing Intern provided practical insights into e-commerce marketing strategies, while he honed his retail skills during his internship at Forever 21. Additionally, as a Marketing Specialist at Inmark, Sushant further developed his analytical skills and ability to leverage data in marketing decisions.
Education and Achievements
Sushant’s academic journey certainly reflects his commitment to excellence and a deep understanding of marketing principles. He pursued a Bachelor of Commerce with Honors (B.COM H) with First Division distinction at Shaheed Bhagat Singh College. His passion for marketing led him to further his education with a Post Graduate Diploma in International Marketing at Delhi University, where he excelled with a Distinction grade, reinforcing his strong grasp of global marketing strategies and international economics.
Moreover, Sushant holds a Post Graduate Diploma in Management Communication (PGDM-C), an MBA in Marketing from MICA, where he achieved an impressive GPA of 2.98. MICA is renowned for its focus on marketing and communications and has helped Sushant build foundational skills that support his marketing philosophy today.
In addition to his formal education, Sushant’s engagement in diverse projects during his studies allowed him to cultivate a practical understanding of brand management and marketing strategies, which he has effectively applied throughout his career.
Achievements
Sushant has consistently delivered results throughout his career, exemplifying his capabilities as a brand innovator. His ability to effectively manage multi-channel campaigns while maintaining a consistent and impactful brand narrative has led to impressive outcomes. At boAt, his efforts contributed to the brand's positioning as a leader in the consumer electronics space, widely recognized for its compelling design and customer engagement.
Sushant’s strategic initiatives and leadership have played a major role in significantly amplifying brand presence and audience interaction. His keen analytical skills not only enhance effective marketing strategies but also ensure substantial ROI for marketing investments, ultimately supporting the brands he collaborates with to achieve their goals.
Keywords and Interests
brand strategy, digital marketing, customer experience, advertising, PR, shopper marketing, media mix modeling, rural marketing, consumer electronics, e-commerce marketing, market analysis, marketing communications
Personal Interests
Outside of his professional endeavors, Sushant enjoys staying updated on the latest marketing trends and advancements in technology, which continually inspire him to innovate. He is also passionate about sustainable marketing practices and supporting locally produced brands, reflecting his commitment to social responsibility and ethical marketing.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.