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Suzanne Grethen

SVP, Promotion and Marketing at Hearst Television

Suzanne Grethen is a veteran television executive who served as the Senior Vice President of Promotion and Marketing at Hearst Television from September 2019 until her retirement at the end of 2024.12 With a career spanning four decades in local television, Grethen spent 30 years at Hearst Television, where she was instrumental in shaping the company's success and the face of local television production.1

Career Highlights

  • SVP, Promotion and Marketing at Hearst Television (September 2019 - December 2024)
  • VP, Promotion and Marketing at Hearst Television (June 2011 - September 2019)
  • Creative Services Director at WESH 2 CW18 in Orlando, FL (May 2000 - June 2011)
  • Creative Services Director at WISN-TV in Milwaukee, WI (March 1995 - April 2000)

During her tenure at Hearst, Grethen worked closely with stations to position and market their content and brands to local audiences. She played a key role in developing resource- and idea-sharing initiatives for creative services operations throughout the company.1

Education and Achievements

  • BA in Mass Communications from the University of Wisconsin-La Crosse (1982-1984)
  • Completed the Hearst Management Institute executive management training program in 2012
  • Received Hearst INCLUDE Certified Change Agent certification in August 20212

Grethen was highly regarded in the industry, with Hearst Television President Michael J. Hayes describing her as "the standard bearer for excellence and viewer-centric marketing" and "among the most respected and admired marketing leaders throughout the broadcast television industry".1

Highlights

Jan 6 · rbr.com
Hearst Goes To Boston To Select Grethen's Successor
Hearst Goes To Boston To Select Grethen's Successor
Dec 17 · rbr.com
Hearst Television SVP Suzanne Grethen To Retire
Oct 8 · WebWire
Bringing the Matter of Fact Listening Tour to Life - WebWire
A Trio Of VPs Get Their 'Senior' Moment At Hearst - Radio & Television Business Report

Related Questions

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How has Suzanne Grethen influenced the marketing strategies at Hearst Television?
What will Suzanne Grethen do after her retirement from Hearst Television?
How did Suzanne Grethen start her career in local television?
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Suzanne Grethen
Suzanne Grethen, photo 1
Suzanne Grethen, photo 2
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Location

Greater New York City Area