Suggestions
Suzanne Mumford
Marketing Executive | Founder | Brand & Marketing Strategy | Advisor | Formerly Google and Dow Jones.
Professional Background
Suzanne Mumford is a values-driven leader with an impressive background in marketing, particularly within the B2B space. With over 15 years of experience, she has built a reputation for driving brands and achieving ambitious business objectives. Since joining Google in 2003, Suzanne has significantly impacted the company's marketing landscape, leading high-performing teams and overseeing comprehensive brand and content strategies. Her innovative approach to integrated campaigns has not only led to successful project outcomes, but it also earned her the outstanding trust of her team, as highlighted by a 360-degree survey where integrity was cited as her highest attribute.
Education and Achievements
Suzanne's educational background is as remarkable as her professional one. She earned her Bachelor's degree in Communication and Media Studies from Assumption University. Continuously seeking to expand her expertise, she pursued a Certificate in Applied Positive Psychology from Harvard University and another in Business Marketing from The Wharton School. These academic accomplishments have equipped her with a unique blend of practical and theoretical insights into marketing and team dynamics.
One of her hallmark achievements at Google was her pivotal role in the launch of the Google Marketing Platform in 2018. This initiative was a culmination of a two-year collaboration among product, engineering, and marketing, which successfully integrated DoubleClick and Google Analytics. By spearheading the rebranding, research, and full-funnel campaigns for this platform, Suzanne showcased her strategic thinking and ability to lead complex projects. Her work during this period was recognized by the Association of National Advertisers (ANA), which honored her team with three industry awards, further solidifying her position as a leader within the marketing community.
Moreover, Suzanne is a passionate advocate for gender diversity in tech. She co-founded Women@Analytics, a global community that promotes female leaders and encourages discussions around diversity issues within the analytics field. Her dedication to fostering an inclusive team culture is matched by her active involvement as a seasoned speaker, where she shares insights on the importance of creating environments that embrace diversity and support team members in their professional aspirations.
Notable Contributions
In her earlier career at Google, Suzanne managed significant marketing initiatives related to Google's quickly expanding mobile ad business, leading to the launch of the Effie Award-nominated Go Mobile brand campaign across 33 countries. Additionally, she created a demand generation business from scratch, showcasing her entrepreneurial spirit and expertise in market strategy development.
Her extensive career also includes valuable roles at various capacities within Google, aiding in the development of high-impact marketing strategies and initiatives for premier platforms such as Google Analytics 360 Suite and Google Analytics Premium. As a founding member of the account planning team, she laid down the groundworks that would shape the role globally while managing major client accounts and growth strategies for Fortune 500 companies.
Before making her mark at Google, Suzanne was an associate at Dow Jones. There, she focused on advertising sales strategy at The Wall Street Journal, where she honed her marketing and analytical skills.
Conclusion
In summary, Suzanne Mumford’s career is characterized by her commitment to achieving excellence in marketing and her dedication to fostering an inclusive and empowering workplace culture. With her extensive expertise in marketing strategy within the B2B realm and her passion for supporting women in leadership, Suzanne stands out as a leader who not only drives business growth but also inspires others to create positive change within their organizations.
