Suggestions
Sydney Lopes
VP | Marketing | Artist Development
Sydney Lopes is a strategically-driven executive with extensive production experience, overseeing marketing campaigns on various media platforms such as broadcast, digital, and experiential for notable brands like American Express, Target, Heineken, Equinox, MSG Entertainment & Sports, and artists under major labels like UMG, Sony, and Warner.
With a background in working with creatively-led agencies, Sydney has managed the production of award-winning campaigns, ensuring they align with and exceed client business objectives. She is adept at collaborating with integrated partners globally and leveraging top-tier creative assets and talent.
Sydney's specialties include managing global brand campaigns across multiple media channels, nurturing strong client relationships, overseeing TV production encompassing VFX, live-action, and animation, handling social production involving editorial shoots and monthly content curation, managing experiential events and national sponsorships, ensuring financial stewardship for projects with budgets ranging from $250K-$5M, developing integrated strategies and tactics, and leading cross-functional teams in brand strategy development and delivery.
Sydney Lopes studied at the University of Virginia and has held significant roles in various organizations including being the VP, A&R, and Marketing at Human Re Sources at Sony Music Entertainment, Head of Hip Hop and R&B, Artist Partnerships at Spotify, Artist Marketing Manager at Spotify, Brand Manager at TBWA\Chiat\Day, Senior Account Executive at The Martin Agency, Account Executive at Wieden + Kennedy, Account Coordinator at Wieden + Kennedy, Account Management Intern at Ogilvy & Mather, and Office Assistant at the Office of African American Affairs.
Highlights
💐I rushed to see the film Everything Everywhere All at Once in theaters because my older brother said it was a great film. Cut to some amount of time later and I’m given an opportunity to converse with its film makers, The Daniel’s, on an ADCOLOR Conference and Awards panel thoughtfully titled ‘Cultural Intelligence - The Sport we’re Losing’. Very much my type of conversation. Empathy-driven with a twinge of realism about the work it takes to be inclusive in our storytelling.
💐Selected by friends from The Martin Agency and wonderfully moderated by Sean Choi 🫰 🙏🏽. Thanks Katherine Sheehan and Danny Robinson for thinking I could add some level of understanding ✨
More of this!!
(🗣️watch the film if you haven’t already!)
#adcolor2022 #communitybuilding
It'll be my 3rd time talking about the Power of Personal Equity in the Music Business (s/o Nick Maiale) so I'm hoping my words are a bit more pointed this time around, especially when the "world opening" has quickly reminded us how titles and/or posturing can be used as currency for access and treatment. I'm ready to remind (even) myself of the actions that expand creativity in my day to day life, and lean into those instincts that bring genuine joy.
Join me, Maria Gironas, Drew de Leon and Tenille Arts on May 9th to hear some of our perspective.
Props to Music Business Association for including this panel in the programming!
See the full agenda & register: musicbiz2022.com
