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Sydney Lopes

VP | Marketing | Artist Development

Sydney Lopes is a strategically-driven executive with extensive production experience, overseeing marketing campaigns on various media platforms such as broadcast, digital, and experiential for notable brands like American Express, Target, Heineken, Equinox, MSG Entertainment & Sports, and artists under major labels like UMG, Sony, and Warner.

With a background in working with creatively-led agencies, Sydney has managed the production of award-winning campaigns, ensuring they align with and exceed client business objectives. She is adept at collaborating with integrated partners globally and leveraging top-tier creative assets and talent.

Sydney's specialties include managing global brand campaigns across multiple media channels, nurturing strong client relationships, overseeing TV production encompassing VFX, live-action, and animation, handling social production involving editorial shoots and monthly content curation, managing experiential events and national sponsorships, ensuring financial stewardship for projects with budgets ranging from $250K-$5M, developing integrated strategies and tactics, and leading cross-functional teams in brand strategy development and delivery.

Sydney Lopes studied at the University of Virginia and has held significant roles in various organizations including being the VP, A&R, and Marketing at Human Re Sources at Sony Music Entertainment, Head of Hip Hop and R&B, Artist Partnerships at Spotify, Artist Marketing Manager at Spotify, Brand Manager at TBWA\Chiat\Day, Senior Account Executive at The Martin Agency, Account Executive at Wieden + Kennedy, Account Coordinator at Wieden + Kennedy, Account Management Intern at Ogilvy & Mather, and Office Assistant at the Office of African American Affairs.

Sydney Lopes
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Location

Los Angeles, California, United States