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Sydney Sloan

Market Leader. Startup Investor and Advisor. CMO. Leading by example.

Sydney Sloan is a prominent figure known for her role as the Chief Marketing Officer at SalesLoft. With a background in Financial Management and Finance from Queen's University, she also holds Bachelor's degrees in International Business and Business Administration from the University of Southern California. Sydney has a diverse portfolio of experiences, having been involved with various reputable organizations in different capacities.

Highlights

Mar 21 · linkedin

I'M SO GLAD "BIG" EVENTS ARE MAKING A COMEBACK.

Because creating in person experiences is a challenge I really enjoy.

I can't wait to fill Pier 27 in San Francisco on June 12th with our Drata customers, industry leaders, amazing partners and our amazing investors.

I'd love to crowd source some ideas of favorite in person activations you've seen recently?

Also, if you want to come here's a link. Comp passes for all our customers and if you want to come DM me and I'll hook you up with a code!

https://lnkd.in/grtDcyGF

#events #GRC

Feb 8 · linkedin

I ADMIRE GREAT SALES LEADERS. WANT TO KNOW WHY?

I joke that I've been on more than 20 tours of duty. That's the number of sales leaders I've worked with over my career.

Adam Aarons and John McCracken are two of the finest. 🔝

Here's what I've learned to look for.

  1. We co-own the message. Sitting together and building out slides, talk tracks and inviting me on sales calls. We work together to refine the message and ensure our teams are well enabled to deliver it.

  2. They create a culture of collaboration. They coach and hold their team accountable to building valuable partnerships. They ensure the marketing team feels like a critical part of each sales team.

  3. They include you in making decisions on metrics and go to market. 🤓 🤝 They won't sign up for a number without validating with me. We collectively determine our segments, and target account lists. From pipe creation goals to ensuring our customers sign up for events we co-own the strategy and the numbers.

  4. Finally, and most importantly. You want to hang with them. From early morning coffee to late nights. End of day phone calls, just to check in to see how things are going. 🤗

If you want to be a great Revenue leader, and get the most from your marketing team. Do these things! ⬆️

It was so great to have John join Adam and team Drata at our Annual Sales Kickoff to share strategies on how to operate as a TEAM.

#SKO #salesandmarketingalignment #leadershipbyexample

Sydney Sloan
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Location

Menlo Park, California, United States