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Sylvain Panzani

GM High Tech

Sylvain Panzani is an accomplished executive with extensive experience in marketing, strategy, and client management. He currently serves as the Executive Vice President at Merkle, a position he has held since June 2022.1 In this role, he leads the High Tech Vertical, overseeing client relationships, satisfaction, growth, portfolio revenue, and vertical thought leadership.1

Career Highlights

Current Role at Merkle:

  • Executive Vice President and GM High Tech
  • Manages a portfolio of 70+ clients
  • Responsible for strategic and transformational engagements
  • Focuses on client growth, satisfaction, service delivery, and new business development1

Previous Positions:

  • Strategic Growth Officer at Merkle (2020-2022)
  • Senior Vice President and Client Partner at Merkle (2017-2020)
  • Various leadership roles at Dell, including EMEA Marketing Operations & Strategy Senior Director (2012-2015)1

Professional Background

Sylvain has a strong background in both strategy consulting and operational marketing. He spent 6 years as a Senior Consultant at Mars and Co, followed by 10 years in various marketing roles at Dell.1 His experience spans multiple areas, including:

  • CRM and direct marketing
  • Business intelligence
  • Marketing programs and strategy
  • Organizational change management
  • Client management1

Education and Skills

  • Master's degree in Economics, Marketing, and Strategy from HEC Paris
  • MBA from UNC Kenan-Flagler Business School (exchange program)
  • Green Belt Certification in Lean Six Sigma from Dell
  • Fluent in Italian1

Sylvain Panzani is recognized as a strategic thinker with a pragmatic approach, known for bringing value to businesses and leading successful teams in multicultural environments.1

Highlights

The Future of B2B Experiences #1: Sylvain Panzani, Merkle
The Future of B2B Experiences #1: Sylvain Panzani, Merkle
45: The Future of B2B Experiences - Sylvain Panzani, Merkle

Related Questions

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How did Sylvain Panzani's experience at Dell prepare him for his role at Merkle?
Sylvain Panzani
Sylvain Panzani, photo 1
Sylvain Panzani, photo 2
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Location

Columbia, Maryland, United States