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Sylvia Lier

#Multimodal Personal Mobility Expert #Mobilitybudget Thought Leader # Ich möchte es Menschen ermöglichen, auf das eigene Auto verzichten zu können!

Professional Background

Sylvia Lier is a distinguished expert in multimodal personal mobility, bringing over 15 years of C-level experience in dynamic and transformative environments. Her extensive knowledge spans individual, motorized mobility including fleet management, full-service leasing, and outsourcing as well as the innovative landscape of platform-based shared mobility, Mobility as a Service (MaaS), and public transportation advancements. She is a proactive leader who is dedicated to facilitating integrated mobility solutions that empower individuals to move away from personal car ownership in favor of more sustainable and flexible options.

Previously, Sylvia held a significant position as the Commercial Executive Board Member at Rheinbahn AG, where she contributed her vast experience toward enhancing public transport operations and drove strategic initiatives designed to improve the customer journey. She also served as the CEO at Deutsche Bahn Connect GmbH, where her strategic insights in management helped shape the company's focus and operational efficiency. Notably, Sylvia has contributed to several high-level functions, including General Management, Business Development, and the digital transformation of processes and services.

At Deutsche Bahn Connect GmbH, she held multiple roles including Head of Strategy, Marketing, and Sales enabling her to craft initiatives that effectively integrated new digital technologies and mobilized teams around centralized operational strategies. Her results-driven approach has been crucial in building a culture of innovation and agility within the companies she has been part of.

Education and Achievements

Sylvia began her formal education at the Leibniz Akademie in Hanover, earning her Bachelor's in Business Administration with a focus on Marketing and Computer Science. Her solid academic foundation paved the way for her extensive career in the transportation and mobility sectors. Recognized for her contributions to the industry, Sylvia was honored with the "Mobility Designer 2018" Innovation Award by Allianz pro Schiene. This prestigious recognition reflects her commitment to advancing sustainable transport solutions and shaping the future of mobility.

Throughout her career, Sylvia has been an advocate for reshaping how individuals view mobility, striving to establish mobility budgets and other integrated solutions that prioritize accessibility, sustainability, and personalization.

Notable Roles and Responsibilities

Sylvia has held several influential positions throughout her illustrious career:

  • Commercial Executive Board Member at Rheinbahn AG: Played a critical role in strategic decision-making processes and contributed toward optimizing public transport services.
  • CEO at Deutsche Bahn Connect GmbH: Led the organization with vision and dedication, focusing on innovative solutions within the public transport sector.
  • Head of Strategy, Marketing, and Sales at Deutsche Bahn Connect GmbH: Instrumental in developing marketing strategies that effectively utilized digital technologies to engage diverse customer segments.
  • Executive Management Team at Procar Automobile AG: Drove sales initiatives that significantly impacted company performance in the automotive sector.
  • Various Leadership Roles at LeasePlan: Including positions as Head of Rentals and Sales, where she shaped product offerings and led regional sales teams to success.
  • Marketing Manager at Continental: Where she gained invaluable experience that would later translate into her understanding of market dynamics within the mobility industry.

Achievements

  • Innovation Award 'Mobility Designer 2018': Recognized by Allianz pro Schiene for her significant contribution to the forward-thinking approach in mobility solutions, emphasizing her leadership in creating integrated, user-friendly mobility offers.
  • Development of Mobility Budgets: Pioneered initiatives that aimed to shift public perception and usage of transportation methods, promoting flexibility and accessibility in mobility.
  • Leadership in Digital Transformation: Spearheaded projects that introduced digital processes and services within traditional mobility frameworks, paving the way for future growth and innovation in the industry.

Sylvia Lier is a driving force in redefining modalities of transportation, combining her expertise in management, business development, and digital technology to foster a more integrated and efficient mobility future.

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Sylvia Lier
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Location

Cologne, North Rhine-Westphalia, Germany