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Sylvia Yam

Senior Director, Strategy and Business Development at Walmart

Sylvia Yam is the Senior Director of Strategy and Development at Walmart Connect, where she is instrumental in shaping the long-term advertising strategy of the company. Her role includes developing growth plans for Walmart Connect, evaluating new business partners, and overseeing mergers and acquisitions. Notably, she played a key part in Walmart's acquisition of the adtech firm Thunder in 2021, which aimed to enhance Walmart's self-serve advertising platform. Additionally, she leads initiatives focused on diversity, equity, and inclusion within Walmart Connect, working with diverse-owned advertisers and promoting social responsibility in advertising campaigns.1

Before joining Walmart, Yam held various business development and strategy roles at companies such as Framebridge, Shutterfly, and Yahoo. Her extensive experience in these positions has equipped her with a robust understanding of the advertising landscape.1 Yam is recognized for her leadership qualities, problem-solving skills, and attention to detail.2

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Sylvia Yam
Sylvia Yam, photo 1
Sylvia Yam, photo 2
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Location

San Francisco, California, United States

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