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T Ferguson

CEO & Founder at Backstory

T Ferguson is the founder and CEO of Backstory, a brand exploration company that helps clients combine creativity with revenue-generating strategy.1 He is currently serving as the Vice President of Licensing, Partnerships & Consumer Products at Penske Media Corporation (PMC) since November 2023.1

Ferguson has a background in licensing and partnerships, having previously worked as:

  • Vice President of Licensing Partnerships at Endemol Shine North America (2017-2019)1
  • Director of Franchise Management & Licensing Partnerships at Endemol Shine North America (2013-2017)1
  • Consultant for Licensed Consumer Products at Focus Group West (2009-2013)1

He also had a brief stint with The Walt Disney Company, working on D23 Licensing and Product Launch in 2012-2013.1

Ferguson was recognized as one of the 40 Under 40 by License Global in 20191, highlighting his achievements in the licensing and partnerships industry.

Highlights

Rise Southern Biscuits & Righteous Chicken founder and CEO Tom ...
Rise Southern Biscuits & Righteous Chicken founder and CEO Tom ...
Jan 11 · indyweek.com
Tom Ferguson, Founder of Rise Biscuits, Has Died - INDY Week

Related Questions

What inspired Thomas Ferguson to start Backstory?
How has Backstory evolved since its founding?
What are some notable projects Backstory has worked on?
How does Backstory integrate creativity with revenue-generating strategies?
What makes Thomas Ferguson's approach to branding unique?
T Ferguson
T Ferguson, photo 1
T Ferguson, photo 2
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Location

Los Angeles, California, United States