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Taciane Santos
Communication & Reputation Manager at Roche
Professional Background
Taciane Santos has built a remarkable career in corporate communications, boasting over nine years of dedicated service in the communication team at Roche, a leading global healthcare company. She has played a vital role in managing and coordinating communication strategies and projects within corporate guidelines, aimed at supporting business objectives while elevating the company’s reputation among both internal and external audiences.
Throughout her professional journey at Roche, Taciane's responsibilities have encompassed a broad spectrum of communication functions. These include the implementation of content strategies for various internal and external channels, helping to position leaders effectively, and providing essential support in crisis management. She is skilled in press training, reputation enhancement, event coordination, and developing engagement platforms that cater to diverse interest groups, including government bodies, key opinion leaders, and scientists. Taciane has successfully led numerous complex communication projects across different countries in Latin America, demonstrating her expertise and adaptability in various cultural contexts.
Taciane's approach to communication is characterized by her collaboration spirit and a rapid learning profile. Her openness to working with different teams has enabled her to embrace new challenges within the Communication Area, which has significantly contributed to her professional growth and led to notable achievements in each function she has assumed. As a seasoned Communication & Reputation Manager at Roche, her insights and strategies have had a profound impact on enhancing the company's brand image and stakeholder engagement.
Education and Achievements
Taciane Santos's educational background reflects her commitment to continuous learning and professional development in the field of communications. She has completed several extension courses, enhancing her knowledge in critical areas relevant to her role, including Corporate Communications Development at the Roche Academy of Business Communications and Business Communication at ESPM - Escola Superior de Propaganda e Marketing. Moreover, Taciane has expanded her skill set by studying the intersection of medical care and public health through a course at the prestigious Harvard T.H. Chan School of Public Health. This diverse education not only equips her with theoretical knowledge but also practical insights that enhance her communication strategies.
Further demonstrating her dedication to refining her expertise, Taciane has participated in a specialized program in Theater for Executives at the Fundação Armando Alvares Penteado, focusing on Communication and Media Studies. She holds a Post-Degree in Corporate Communications and Public Relations from Faculdade Cásper Líbero, as well as a Bachelor’s Degree in Executive Secretarial studies from Universidade São Judas Tadeu. This comprehensive academic foundation has been instrumental in bolstering her effectiveness in the corporate communications arena.
Achievements
Throughout her illustrious career, Taciane Santos has accumulated a wealth of achievements in the realm of corporate communications. Her contributions to Roche have significantly bolstered the company’s standing in the industry, particularly in Latin America. Some of her key accomplishments include:
- Successfully led multiple communication projects that elevated Roche's visibility and reputation in various markets across Latin America.
- Implemented strategic communication initiatives that aligned closely with Roche's business objectives, showcasing her ability to integrate corporate strategies into her work seamlessly.
- Established robust engagement platforms that fostered relationships between Roche and critical stakeholders, including governments and healthcare professionals.
- Played an essential role in crisis management efforts, ensuring that Roche’s communication remained clear and effective during challenging situations.
- Developed and coordinated comprehensive press training programs, enhancing the company's media outreach and improving stakeholder communication.
In conclusion, Taciane Santos is a dedicated and experienced communications professional whose extensive background in corporate communications, coupled with her focus on continuous learning and collaboration, position her as a valuable asset to any organization. Her journey at Roche illustrates her commitment to excellence in communication and reputation management, making her a standout figure in her field.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.