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Taeke Keuning
Partner & Motion Director @generous.studio
Taeke Keuning is a Partner & Motion Director at generous.studio, a creative agency located in Amsterdam and Lisbon. With a focus on digital design and development, the agency boasts multidisciplinary teams skilled in various areas, including video production, motion graphics, app development, and e-commerce solutions.
With an extensive background in leading creative projects and directing motion graphics, Taeke Keuning plays a pivotal role in driving the artistic vision and ensuring high-quality deliverables at generous.studio.
Based on Taeke Keuning's role at Generous and the agency's expertise in digital design and development, this individual stands out as an accomplished professional in the creative industry, with a specific focus on motion graphics, video production, and digital solutions.
Highlights
Have you experienced the "Uncanny Valley"? That moment when something almost human just doesn't feel right? The term was coined by roboticist Masahiro Mori in 1970 to describe our uncomfortable reaction to human like robots or animated characters that are almost lifelike but not quite perfect. This concept extends beyond robotics into VFX and now generative AI.
In my attempts at creating digital humans, I’ve seen firsthand how even the smallest detail can throw you off. At Generous.studio, we constantly debate: Is AI production ready? When integrated with smart digital infrastructures, generative AI has demonstrated its ability to produce high-quality stills that are revolutionizing digital solutions in the corporate world. But what about motion?
Just like in VFX and robotics, motion often pulls us back into the Uncanny Valley. Despite advances, AI video still looks strange.
So, the big question: Will AI video ever fully escape the Uncanny Valley? Are we on the brink of a breakthrough with models like Sora? Or are we in a similar position as the VFX world, forever chasing shadows?
(clip below is from Sora's example videos page https://lnkd.in/eH4Vh37k)
#AI #VFX #Robotics #GenerativeAI #DigitalTransformation #Innovation #UncannyValley
Well this is awkward... A backward car, a horse in reverse and I don't think AI knows what an armadillo is. So Runway Gen-3 is actually out now, and you can try it yourself. The initial tests? Absolutely hilarious, as expected. Yet, I’m continually amazed by what it churns out. With a bit of time and some better prompts, I’m sure the results would be better.
The unpredictability and randomness of AI is fascinating. Has anyone else given it a go and managed to get something that feels intentional?
