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Tag Evers

Tag Evers, whose full name is Martin Adrian Evers III, is a prominent figure in Madison, Wisconsin's music and entertainment industry. He founded True Endeavors, a concert promotion company, in 1992.14 Evers has been promoting shows in the Midwest for three decades, establishing himself as a key player in the local music scene.2

Evers moved to Madison in 1988 for graduate studies in Natural Resource Economics.5 Initially pursuing a Ph.D. in agricultural economics, he shifted his focus to concert promotion, founding Tag Team Productions which later became True Endeavors.15

Throughout his career, Evers has been known for:

  1. Booking and promoting indie musicians and national touring acts
  2. Curating cultural experiences for the community
  3. Partnering with Frank Productions in 2012, which expanded his reach in the Midwest region1

In addition to his work in the music industry, Evers has been involved in philanthropy, including building schools in Haiti.1 More recently, he has entered the political arena, serving as the District 13 Alder on the Madison Common Council since 2019.35

Evers is described as having a hands-on approach to his business, often seen putting up flyers and handling various aspects of show production. His influence in Madison's music scene has been significant, though opinions about him in the music community vary.4

Related Questions

What inspired Tag Evers to start True Endeavors?
How has True Endeavors impacted the Madison music scene?
What are some memorable shows True Endeavors has hosted?
How does Tag Evers balance his work in concert promotion with his philanthropic efforts?
What is the significance of True Endeavors' partnership with Frank Productions?
Tag Evers
Tag Evers, photo 1
Tag Evers, photo 2
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Location

Madison, Wisconsin