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Talia Shefi

Performance Marketing Leader - Head of Media - Digital Expert - MBA

Talia Shefi is a seasoned marketing professional known for her performance-driven approach in delivering branding and direct response digital solutions for Fortune 500 companies. She excels at utilizing data and insights to drive strategic innovations across online and offline channels.

With a rich background in working with various paid media channels including TV, Addressable TV, CTV/OTT, SEM, display, mobile, social, and video, Talia has extensive experience in direct and programmatic capacities. Her expertise extends to digital media planning, programmatic display, video, and audio, SEM, landing page optimization, and integrated marketing planning.

Talia's skill set includes integrated media planning, multi-channel marketing strategy, budget management, campaign analysis, cross-channel attribution, web analytics, competitive analysis, vendor/agency management, as well as project and program management.

She holds an MBA in Marketing from The University of Chicago - Booth School of Business and a BA in Marketing from Roosevelt University. Her career spans various leadership roles, including Head of Performance Marketing at SeaWorld Parks & Entertainment, and previous roles at Great Wolf Lodge, Infectious Media, Leapfrog Online, Conversant, LLC (Dotomi), and Apple.

Talia Shefi's diverse experience and expertise make her a valuable asset in the marketing industry, with a proven track record of driving results and innovation for prominent organizations.

Talia Shefi
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Location

Chicago, Illinois, United States