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Tamara Keszey

Professor of Marketing @ Corvinus University | Marketing Research Expert

Tamara Keszey is a Full Professor of Marketing at Corvinus University of Budapest with over 25 years of experience in teaching and researching various marketing topics.1 She specializes in areas such as value co-creation, customer knowledge management, and technology acceptance.1

Career Highlights

  • Full Professor at Corvinus University of Budapest since September 20231
  • Previously served as Associate Professor (2003-2023) and Assistant Professor (2001-2003) at the same institution1
  • Vice Rector for Research at Corvinus University of Budapest from December 2021 to February 20241
  • Principal Investigator for a Horizon 2020 EXCELLENT SCIENCE Marie Skłodowska-Curie Grant (2021-2023)1
  • Worked as a Senior Consultant at KPMG Hungary from 1996 to 2001, implementing SAP systems for major enterprises1

Education

  • Ph.D. in Marketing from Corvinus University of Budapest (1998-2001)1
  • Visiting scholar experiences at SDA Bocconi (Italy), Aalto University (Finland), and The University of Memphis (USA)1
  • Master's degree in Business Administration from Corvinus University of Budapest (1991-1996)1

Research and Expertise

Tamara Keszey has published articles in top-tier journals and presented her findings at international conferences.1 Her research interests include:

  • Value co-creation
  • Customer knowledge management
  • Technology acceptance
  • Sales-marketing encroachment effects on innovation2
  • Information systems in transition economies3

She has also applied her research skills to consultancy projects for major firms such as Lufthansa, Paks Powerplants, Dunaferr, and Lyreco.1

Highlights

Feb 29 · linkedin

🎓 After an enriching and fulfilling journey, I am bidding farewell to my position as Vice-Rector for Research at Corvinus University. It has been a privilege to lead the field, the Corvinus community has achieved many important research related results, good collaborations and important professional relationships have been established. 🚀 The past two years have been among the most exciting and inspiring of my career. Now, I eagerly await the opportunity to dive back into research. I am immensely grateful for the support and dedication of the Corvinus community during this tenure. 🌐 #Research #Farewell #NewBeginnings https://lnkd.in/gMVFse4g https://lnkd.in/gC_2sn2g

Jan 15 · linkedin

🚀Ever wondered why researchers from regional countries often lag behind their Western European counterparts in grant success? The answer lies in the insufficient research management support they receive. 🌍💡 In response to this challenge, Corvinus took a groundbreaking step six months ago by establishing #ERGO – the European Research Grant Office, directed by Fekete Judit. 🚀 The mission? Empower researchers by enabling them to focus on their work, while the university shoulders the administrative burdens. 🔗 Read more about it here: https://lnkd.in/dztzjUMt "Bridging the Gap: Ergo's Comprehensive Support for Researchers" ERGO's comprehensive services, including personalized grant monitoring and advisory support, aim to level the playing field and elevate regional researchers to new heights. Kudos to Corvinus for championing innovation and paving the way for equitable research opportunities! 🌱👏 #ResearchExcellence #ERGO #GrantSupport #Corvinus #Horizon_Europe

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Tamara Keszey
Tamara Keszey, photo 1
Tamara Keszey, photo 2
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Location

Hungary