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Tamara Mansfield

Senior Business Analyst with expertise in Project Management & Supply Chain Management

Tamara Mansfield is the Director of Bud Light Seltzer at Anheuser-Busch, a leading beverage company. Based in New York City, she has a background in marketing and brand management. She holds a degree from the University at Buffalo, The State University of New York.

In her role, Mansfield oversees the development and marketing strategies for Bud Light Seltzer, focusing on innovation and brand growth in a competitive market. Her professional experience is highlighted on her LinkedIn profile, where she shares insights and updates related to her work and the beverage industry.

Highlights

Mar 17 · linkedin

Bud Light Seltzer is 100% Hard Seltzer, 0% Beer!!

Last week we launched our NEW campaign to educate the 54% of consumers who think there is beer in Bud Light Seltzer. There is a beauty in seeing a commercial that is the perfect balance of emotional and functional messaging. Proud to say I think this spot really nailed it… if I do say so myself 😊.

Let me know what you think of our new innovation Bud Light Seltzer Sangria Splash made with real fruit juice!!

Thank you to the team Steve Wolf, Daniel Blake, Benoit Garbe, Michael Goon, Taylor Mockler, John Cosby, Craig Rudner, Scott Decker, Sarah Ben-Zvi, Juliana Wurzburger, Marie Bielen, Paul Scholz, Ashley Sherman, Ashley Yu, Jake Kirsch, Emma Schwartz, Emily Tumminia, Shana Barry, Lane Joyce, Patrick Edwards, and our amazing partners The Martin Agency, draftLine USA, Starcom, Weber Shandwick, FCB Chicago

Mar 16 · linkedin

TWO YEARS IN A ROW!!

Today, @AB InBev is making history. We are being named Creative Marketer of the Year by @Cannes Lions International Festival of Creativity, two years in a row. We are using creativity to effectively solve consumer and business problems, making a lasting impact on the world.  #FutureWithMoreCheers​

Thank you to our amazing partners!!! The Martin Agency, draftLine USA, Starcom, Weber Shandwick, FCB Chicago and so many others!!

Read more here:  https://lnkd.in/edm4xbz5

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Tamara Mansfield
Tamara Mansfield, photo 1
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Experience

Business Analyst at Chenega MIOS SBU, since February 2023
Customer Relations Manager at Cedar Hills Campground, Epic Consultant at Talon Healthy IT Services, Operations Manager at GTM SERVICES, L.L.C., Data Management Analyst at Dean Health Plan, Inc., Sr. B at Insight Global

Education

MBA in Operations Management/Project Management from the University of Wisconsin-Whitewater, 2019 - 2021; Bachelor of Science in Political Science and Government from Middle Tennessee State University

Location

New York City Metropolitan Area