Suggestions
Tamara Allen
Strategic Consultant - Marketing - Communications - Events - Sales & Business Management
Professional Background
Tamara R. Allen, MBA, is a dynamic and highly experienced entrepreneur, marketer, and consultant with over 15 years of multifaceted experience in brand development and management across diverse industries. With her comprehensive expertise, Tamara has emerged as a leading figure in the realms of client relations, media production, business development, marketing, and event planning. Her impressive career pathway showcases her ability to consult and support a wide variety of companies and clients. She engages primarily in initiatives focused on brand visibility, lead generation, and diversity-related goals.
Throughout her career, Tamara has successfully led and managed various projects that include multi-touchpoint marketing campaigns, broadcast productions, and large-scale branded events. Her extensive industry experience encompasses sectors such as legal marketing, media and advertising, hospitality, technology events, audiovisual production, publishing, arts and entertainment, social impact, nonprofit initiatives, education, healthcare, and political campaigns. These diverse roles have not only expanded her skill set but have also equipped her with a nuanced understanding of various markets and audience engagement strategies.
Education and Achievements
Tamara boasts a strong academic background that complements her practical experience. She earned her Bachelor’s degree in Communication and Media Studies from Northern Illinois University, where she developed a solid foundation in effective communication techniques and media management. Furthering her educational pursuits, she studied Continuing Education in Web Development & Interactive Communications, as well as Internet Marketing at The Illinois Institute of Art - Chicago which expanded her knowledge in digital platforms and strategies.
Tamara also holds a Master of Business Administration (MBA) from Northern Illinois University, where she honed her business acumen and leadership skills. This educational journey has been instrumental in shaping her understanding of the intricate dynamics between business operations and marketing strategies.
On an operational level, Tamara has built an impressive portfolio of roles that reflect her capabilities in leadership and project management. She is trained in Agile Project Management methodologies and Lean Six Sigma principles which enable her to deliver high-performance results in demanding environments.
Notable Professional Roles
Tamara has held various key positions throughout her career, leaving significant imprints on organizations and clients she has worked with. As a Pursuit Manager/Proposal Specialist at Huron, she was integral in crafting proposals that aligned closely with client visions and project goals. Her tenure as the Founding Principal & Chief Visionary Officer (CVO) at The Be! Agency allowed her to spearhead innovative campaigns and concepts that propelled brand visibility and client engagement.
Tamara also demonstrated her operational prowess as the Co-Founder and Project Manager at B.BLYSS!, where her organizational skills and strategic insights were pivotal in the success of their international communications efforts. At Encore Event Technologies, she enhanced the company’s footprint as the Sales Manager of Event Technologies, a role that required a keen understanding of both technical and client-facing aspects of event production.
Additionally, her work as a Broadcast Content Producer and Social Media & Content Manager at Robin's Nest Radio Show branded her as a versatile marketing consultant. At Perkins Coie LLP, an international law firm, she served as a Client Relations Administrator, showcasing her ability to manage relationships in high-stakes environments.
Her expertise further extends to several marketing and consulting roles, including positions at The Chicago Group (an Affiliate Agency of GTM Agency) where she applied her digital strategy knowledge. Tamara also served as Operations Manager at Junior Achievement of Chicago, where she effectively managed projects aimed at educational outreach.
Tamara’s versatility has allowed her to thrive in a variety of roles, including as a Sales Consultant and Chief Operations Officer at Gray Theory Entertainment, and Marketing Officer at Allen Media Group, underscoring her adaptive skills in the entertainment sector.
Skills and Specialties
Tamara’s specialties are multifaceted and deeply embedded in her professional identity. She excels in Diversity & Engagement Marketing, showcasing her commitment to inclusive practices and strategies. Moreover, her proficiency in cross-channel marketing, integrated marketing communications, concept development, and digital/social media marketing highlights her broad skill set that is applicable across industries.
Her strengths also encompass experiential events, strategic partnerships, public relations strategy, email marketing, and social entrepreneurship. This combination of skills allows her to drive successful campaigns that resonate with diverse audiences and catalyze lasting engagement.
Current Aspirations
In her pursuit of new remote opportunities, Tamara is looking to connect with recruiters, hiring managers, business owners, diversity-centered industry professionals, and organizational leaders who align with her vision and values. Her passion for innovative solutions, strategic partnerships, and social impact positions her favorably for contributing to organizations aiming to make meaningful impacts through their branding and marketing efforts.
By leveraging her unique blend of creativity and business knowledge, Tamara R. Allen is poised to continue making significant contributions within the realms of marketing, consulting, and entrepreneurship, driving positive change in diverse industries with every project she undertakes.
