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Tammara Anderton, FCIM, FRSA

Global Brand Strategist & Storyteller

Tammara Anderton, FCIM, FRSA is a highly experienced global brand strategist and corporate storyteller based in the London area, United Kingdom.1 She is the Co-Founder of Anderton Boyd, a position she has held since January 2009.1

Professional Background

With over 20 years of business development and marketing experience, Anderton has worked across more than 100 countries for various types of organizations, including Fortune 500 companies, publicly traded multinationals, non-profits, government agencies, and startups.1 Her expertise spans multiple sectors, including:

  • Information technology
  • Semiconductor
  • Energy
  • SaaS
  • Cybersecurity
  • Telecommunication
  • Commercial aerospace
  • Financial services
  • Healthcare
  • Biotechnology
  • Pharmaceutical
  • Non-profit

Key Skills and Expertise

Anderton's areas of expertise include:

  • Brand transformation and experience
  • Global brand strategy and management
  • Global communication campaigns
  • Corporate messaging
  • Sustainability communications
  • Go-to-market strategy
  • Business development
  • Revenue generation
  • Brand repositioning
  • Co-branded partnerships
  • Global integrated marketing strategy
  • Corporate communication
  • Thought leadership
  • Public relations strategy
  • Media, analyst, investor, and stakeholder relations

Previous Roles

Before co-founding Anderton Boyd, Tammara held several notable positions:

  • Vice President of Marketing & Business Development at Spaceport America (2015-2017)1
  • Vice President of Global Marketing at CellTrust Corp. (2006-2014)1
  • Vice President of Communication at AO Foundation (2003-2005)1
  • Vice President of Marketing at VP Bank (2002-2003)1

Certifications and Memberships

Anderton holds several prestigious certifications and memberships:

  • FCIM: Fellow of the Chartered Institute of Marketing1
  • FRSA: Fellow of the Royal Society of the Arts, Manufactures and Commerce1
  • SA8000 Auditor for Social Accountability for Brands and Supply Chains1

Tammara Anderton's LinkedIn profile can be found at https://uk.linkedin.com/in/tammaraanderton, where she showcases her extensive experience and expertise in global brand strategy and corporate storytelling.1

Related Questions

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How did Tammara Anderton contribute to the growth of Spaceport America?
What sectors has Tammara Anderton worked in and what were her roles?
Can you provide examples of Tammara Anderton's brand transformation projects?
What makes Tammara Anderton's approach to corporate storytelling unique?
Tammara Anderton, FCIM, FRSA
Tammara Anderton, FCIM, FRSA, photo 1
Tammara Anderton, FCIM, FRSA, photo 2
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Experience

Co-Founder, Global Brand Strategist & Storyteller at Anderton Boyd (January 2009 - Present)
Vice President of Marketing & Business Development at Spaceport America (March 2015 - August 2017) Vice President, Global Marketing at CellTrust Corp. (August 2006 - December 2014) Vice President, Communication at AO Foundation (July 2003 - January 2005) Vice President, Marketing at VP Bank (January 2002 - June 2003) Managing Director at OTM Brand Zurich (May 1999 - December 2001) Global Communication Manager, Member of Executive Committee at BPS/Unaxis now Oerlikon (January 1995 - April 1999) International Account Director at Saatchi & Saatchi Rowland Healthcare (October 1993 - December 1994)

Education

INSEAD

Location

London Area, United Kingdom