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Tammy Brumfield

Omni-Commerce & Shopper Marketing Expert

Professional Background

Tammy Brumfield is a strategic visionary known for her exceptional leadership in guiding high-impact Retail and Omni-Commerce Marketing organizations. Throughout her impressive career, she has directed marketing initiatives across some of the world's most recognizable brands and retailers. With a strong analytical mindset and insights-driven approach, Tammy has consistently excelled in shaping and navigating the Consumer and Shopper journey across diverse commerce landscapes, which span retail media, digital platforms, social channels, mobile interfaces, e-commerce environments, and traditional in-store experiences.

Her versatility as an intuitive leader allows her to navigate seamlessly between strategic planning and execution. This dynamic ability has enabled her to develop initiatives that not only enhance consumer awareness but also significantly improve shopper conversion rates. Tammy's reputation as an accomplished organizational change agent is built upon her repeated success in guiding cross-functional teams. She has led the design and launch of innovative and award-winning integrated marketing and business solutions that resonate well with today's consumers.

Education and Achievements

Tammy pursued her educational journey at the University of Phoenix, where she studied Business Management with a Marketing Emphasis. This academic foundation laid the groundwork for a robust career in marketing leadership, empowering her with the skills necessary to thrive in the fast-paced and ever-evolving fields of retail and consumer marketing.

Professional Experience

Throughout her career, Tammy has held several key leadership positions that showcase her expertise and commitment to excellence:

  • She served as the Vice President of Commerce Marketing at Advantage Solutions, leading groundbreaking marketing strategies that drove impactful results.
  • As the Director of Omni-Shopper Marketing for U.S & Canada at The Hain Celestial Group, she played a crucial role in enhancing the shopper experience across multiple channels.
  • Her contributions as Senior Vice President of Business Development at Foresight ROI, Inc. further solidified her status as an influential force in the marketing community.
  • Tammy also made significant contributions as the Associate Vice President/Group Director of Shopper Marketing at The Coca-Cola Company, where her leadership skills were instrumental in shaping high-impact marketing strategies.
  • In her role as Strategic Advisor at Kimberly-Clark, she brought her insights to bear on their marketing initiatives, offering guidance that facilitated growth and innovation.
  • At The Mars Agency, Tammy held dual roles as both Senior Vice President of the Retail Marketing Practice and Managing Director, showcasing her ability to lead complex projects successfully.
  • She also served as the Vice President of Shopper Marketing at Conagra Brands, where she played a pivotal role in redefining shopper engagement strategies.
  • Her career at Conagra Brands also includes positions of increasing responsibility, ultimately leading to her detailed involvement as Senior Director in various capacities.
  • Tammy's tenure at Arc Worldwide and Advantage Solutions laid a strong foundation for her marketing acumen, allowing her to cultivate invaluable relationships and partnerships within the industry.

Core Competencies

Tammy's core competencies reflect her comprehensive skill set in marketing:

  • Shopper Insights and Performance Analytics: She excels in leveraging data to understand shopper behavior, generating insights that inform strategic decisions.
  • E-commerce and Retail Marketing Media Expertise: Her deep knowledge of various media channels enables her to develop and implement effective marketing campaigns that resonate with target audiences.
  • Branded Shopper Creative Strategy: Tammy's innovative approach to creative strategy helps brands connect emotionally with consumers, driving brand loyalty and engagement.
  • Business Development: Her proven ability to establish data-sharing partnerships with key customers opens up opportunities for joint targeted marketing and measurement, creating win-win scenarios for all parties involved.
  • Cross-Functional Collaboration: Tammy is known for her ability to collaborate effectively with internal and external stakeholders, leading high-performing marketing teams toward common goals. She is passionate about driving conversion and growth and aligning marketing efforts with a company’s vision, values, and objectives.

Notable Achievements

Tammy Brumfield's career is punctuated by several notable achievements:

  • Leading the design and launch of award-winning integrated marketing campaigns that have set industry benchmarks for success.
  • Cultivating strategic alliances that have supported corporate growth and objectives across various brands and sectors.
  • Driving increment

Highlights

Jan 12 · linkedin

So proud to be a part of the Commerce Executive Network (CEN) on behalf of Path-to-Purchase Institute working with a great group of industry professionals from CPG, Providers, and Agencies to define retailer media networks. We also developed several tools to assist with planning and measurement. Read on and check out p2pi.org for the full findings and tools!

Would love to hear your thoughts on the work! #retailing #media #planning #shoppermarketing #shoppermedia #retailmedia #foresight #foresightroi

May 31 · linkedin

Are you still trying to realize the promise of Shopper Marketing?  Today's business environment requires a new, modern look at shopper marketing capability.  Below is a link to a FREE eBook that is a "how to guide" for building a modern shopper marketing capability.  Download it today!  Co-authors, Jon Kramer and Olga Yurovski, are absolute industry experts ready to help.  

https://lnkd.in/e-vZAky

Related Questions

How did Tammy Brumfield develop her expertise in omni-commerce marketing?
What leadership qualities have contributed to Tammy Brumfield's success in retail marketing?
In what ways has Tammy Brumfield influenced the consumer journey across various commerce landscapes?
How has Tammy Brumfield established and maintained strategic partnerships in her career?
What innovative marketing strategies has Tammy Brumfield implemented during her tenure at major brands?
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Location

Scottsdale, Arizona, United States