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Tammy McIver-Gay
Sales and Business Development Executive with proven track record of success; Former Trustee, Bastyr University Board of Trustees
Professional Background
Tammy McIver-Gay, MBA, is a dynamic sales and business development leader with a stellar record of accomplishments in the natural products industry. With nearly two decades of experience, she has successfully driven revenue growth and enhanced market presence for several reputable brands. At Nutraceutical Corporation, she holds the significant position of SVP of Sales - Specialty, where she has been instrumental in forging strategic partnerships and maximizing profitability. Tammy’s extensive experience includes roles such as VP of Sales and Customer Development at Gaia Herbs, where she not only grew the Amazon business tenfold but also expanded the brand into major retailers like Kroger and Walgreens. Throughout her career, she has demonstrated exceptional capabilities in sales strategy, team development, and channel execution.
Education and Achievements
Tammy holds an MBA from the University of Wisconsin Oshkosh and a Bachelor of Science degree in Accounting from the University of Wisconsin-Green Bay. Her academic background has provided her with a strong foundation in financial analysis and strategic planning, which she applies effectively in her various leadership roles. Notable achievements include taking the Solaray brand to a #2 market share position within the natural channel and enhancing profitability across large retailers including Whole Foods and Vitamin Shoppe. Tammy’s leadership philosophy revolves around empowering her team; she believes that removing obstacles and nurturing individual talents leads to collective success.
Key Contributions
- Sales Growth: Tammy played a vital role in establishing and expanding multiple product lines within the natural channel, consistently focusing on sustainable growth.
- Team Leadership: A strong advocate for team development, Tammy places high importance on nurturing talent and facilitating professional growth, which in turn benefits organizational success.
- Market Expansion: She has successfully penetrated new markets and increased brand visibility through strategic partnerships and targeted marketing efforts.
- Financial Acumen: Tammy's P&L management and budgeting skills are complemented by her ability to analyze financial data to bolster profitability and drive business decisions.
- Community Impact: As a former Board Trustee at Bastyr University, she contributed her expertise toward educational advancements in natural health and nutrition, showcasing her commitment to community engagement and knowledge sharing.
