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Tammy Taw
Product Management & Business Operations - AdTech & App Monetization, Data & Analytics, Tools
Professional Background
Tammy Taw is a renowned product leader with a robust background in the technology sector, specializing in product management, operations, and strategic growth. Over her impressive career spanning more than 17 years, she has cultivated a wealth of experience at some of the most prestigious companies in the media, entertainment, and technology industries. Tammy's expertise particularly shines in areas such as ad-tech and mar-tech enterprise product development, mobile app production, and strategic account management.
In her career, she has demonstrated exceptional leadership by managing teams of product, project, and program managers for over 11 years. Her hands-on experience and solutions-oriented mindset have equipped her with the skills needed to navigate complex organizational structures and implement effective change across cross-functional teams. Tammy is passionate about ideation, strategy formulation, learning, and problem-solving, allowing her to foster innovation and drive team success wherever she goes.
Education and Achievements
Tammy Taw's solid educational foundation complements her extensive professional experience. She pursued her Executive MBA at the highly regarded University of Michigan - Stephen M. Ross School of Business, equipping her with advanced knowledge in business strategy and leadership principles. Prior to that, she earned her Bachelor's degree from the University of California San Diego, reinforcing her analytical and communication skills that serve her well in her career.
Tammy’s career history includes remarkable roles at leading organizations, where she has consistently contributed to product innovation and business development. Notably, her position as Product & Business Consultant at Google Play showcases her ability to influence product strategy and foster collaborative relationships with key stakeholders. Additionally, her tenure as Technical Program Manager for Infrastructure Tooling at Meta highlights her proficiency in managing complex technical projects and leading teams toward successful product outcomes.
Tammy's role as Director of Product Management in AdTech at Electronic Arts (EA) allowed her to drive strategic initiatives in gaming technology and advertising solutions, solidifying her reputation as an industry innovator. Prior to that, she served as Senior Manager of Product at ESPN, where she contributed significantly to the development of their data platforms, showcasing her expertise in data management and audience targeting.
Achievements
Throughout her career, Tammy has received accolades for her valuable contributions to developing tools that enhance audience targeting, data management platforms, and advertising monetization strategies. Her ability to analyze data and derive actionable insights has proven essential for developing successful digital marketing campaigns, leading to increased client satisfaction and engagement.
Tammy's commitment to high standards is also evident in her earlier roles at The Walt Disney Company, where she was Senior Manager of Business Operations for Mobile Ad Strategy and played a pivotal role in nurturing Disney's interactive consumer products. Her early career experiences, including her time at Tapjoy where she assumed several strategic roles, further establish her as an accomplished leader in developer relations and business operations.
With her deep understanding of the tech landscape and stakeholder management, Tammy Taw continues to be an influential figure in the tech industry, driving change and fostering innovation in every role she undertakes. Her journey is a testament to her dedication and the impact of her contributions to the sectors she has served.
Tammy's expertise extends to mobile deployment strategies where she successfully led initiatives at Namco Bandai Games America and Zaxis Technologies, ensuring efficient operation and delivery of mobile products. Her foundational experience as a Marketing & Data Strategy Coordinator at Alliance Data provided her with essential insights into market trends and customer engagement strategies that have informed her subsequent roles throughout her career.
Overall, Tammy's accomplishments across various roles speak to her versatility and her ability to adapt to the evolving nature of the tech industry. Her career is a remarkable blend of strategic insight, leadership, and a relentless pursuit of innovation in product development and team management.
