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Tanja Schlinck

Head of Employer Branding & Internal Communication bei Axel Springer National Media & Tech GmbH & Co. KG

Professional Background

Tanja Schlinck is an accomplished professional with extensive experience in employer branding, internal communication, and talent attraction. Currently serving as the Head of Employer Branding & Internal Communication at Axel Springer National Media & Tech GmbH & Co. KG, she has proven her expertise in enhancing the employer brand and fostering an internal culture that attracts top talent. Through her strategic initiatives, Tanja has effectively positioned Axel Springer as a leading employer in the competitive media and technology sectors.

Tanja’s career at Axel Springer is marked by a progressive trajectory, having held several pivotal roles. She began her journey with the organization as a Trainee, where she laid the foundational knowledge of the industry. Tanja subsequently rose through various ranks, showcasing her skills as the Public Relations Manager, where she crafted effective communication strategies that aligned with the company's goals.

After excelling in public relations, she transitioned to a focus on talent attraction. As the former Head of Talent Attraction at both Axel Springer SE and ultimately at Axel Springer National Media & Tech GmbH & Co. KG, Tanja was instrumental in developing campaigns that resonated with prospective employees and strengthened the pipeline of talent in the organization. Her approach combined traditional and innovative strategies to engage potential candidates across multiple channels.

Education and Achievements

Tanja Schlinck holds a Magistra Artium degree in Publizistik from Johannes Gutenberg-Universität Mainz. In addition to her German education, she broadened her academic horizons with a study in Sciences de la communication / communication studies at the renowned Université de Bordeaux. This diverse educational background has equipped Tanja with a profound understanding of communication dynamics in both corporate and cultural contexts.

Her academic credentials are complemented by hands-on experiences in various roles, including internships at distinguished organizations such as ARTE and HORIZONT. Additionally, her time as a working student at KESSLER Kommunikationsberatung E.K. allowed her to apply her communication studies in real-world settings, further enhancing her skills and insights into effective communication practices.

Notable Achievements

Throughout her career at Axel Springer, Tanja has been recognized for her innovative approaches to employer branding and communication. She has played a crucial role in reshaping the internal communication strategies that promote an engaged workforce and enhance the overall employee experience.

As the head of employer branding, Tanja has overseen multifaceted campaigns that have resulted in increased visibility for the Axel Springer brand, both as an employer and as an industry leader. Her efforts have garnered attention, and she has been an advocate for aligning the company’s mission with employee values, thus fostering a sense of belonging and community within the workforce.

With a solid foundation in public relations and talent attraction, Tanja has effectively bridged the gap between internal and external communications, ensuring that Axel Springer’s message resonates across different audiences. Her strategic intuition has enabled Axel Springer to not only attract but retain exceptional talent in a dynamic and fast-paced industry.

Overall, Tanja Schlinck’s career is a testament to her profound capabilities in communication and branding strategies. Her educational background and expansive professional journey reflect a commitment to excellence and an understanding of the critical importance of employer branding in the modern workplace.

Related Questions

How did Tanja Schlinck develop her expertise in employer branding and internal communication?
What innovative strategies has Tanja Schlinck implemented in her role at Axel Springer National Media & Tech GmbH & Co. KG?
In what ways has Tanja's education at Johannes Gutenberg-Universität Mainz and Université de Bordeaux influenced her career?
What challenges has Tanja Schlinck faced in her career and how has she overcome them?
How does Tanja Schlinck measure the success of her employer branding initiatives at Axel Springer?
Tanja Schlinck
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Location

Berlin, Berlin, Germany