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Tanya Dhir
Empowering Open Web - Helping publishers monetise, engage and build new audiences - Mountains over Beaches
Professional Background
Tanya Dhir is a highly skilled Mobile Monetization Specialist currently making significant strides at Taboola, a leader in content recommendation technology. With a career spanning various roles in digital marketing and publishing, Tanya is an experienced specialist in helping mobile app developers maximize their revenue through effective monetization strategies. She has developed a keen understanding of audience engagement and advertising technologies that enable brands and publishers to thrive in the competitive mobile landscape.
Previously, Tanya served as the Team Lead for Publisher Sales in the SMB APAC region at Taboola, where she skillfully guided her team in developing strategic partnerships that enhanced the company's footprint in the market. Prior to this role, she was instrumental as a Publisher Sales Manager in India, where she successfully drove sales initiatives and fostered relationships with key stakeholders to ensure the company’s growth in the region. Tanya's ability to bridge the gap between technology and sales has made her a valuable asset in the fast-evolving world of mobile marketing.
Before her tenure at Taboola, Tanya held several roles that contributed to her deep expertise in business development and sales. At Tappx, she worked as a Business Development Manager where she focused on building partnerships within their community of app developers, further honing her skills in mobile marketing and monetization strategies. In her role as Partner Manager for EU Gaming at InMobi, Tanya leveraged her knowledge to manage and cultivate relationships within the gaming sector, a fast-paced industry that requires agility and expertise in monetization. Tanya's career commenced at GENPACT, where she started as a Sales Associate, laying the foundation for her understanding of sales processes and customer engagement.
Tanya’s comprehensive experience across different companies has equipped her with a unique perspective on the mobile advertising ecosystem, making her an expert in managing lucrative partnerships and maximizing revenue streams for digital publishers.
Education and Achievements
Tanya Dhir's educational background is firmly rooted in commerce and digital marketing, equipping her with the theoretical and practical knowledge necessary to excel in her field. She began her academic journey at Dayawati Modi Public School, where she laid the groundwork in Business and Commerce, focusing on fundamental principles that remain relevant in today’s dynamic marketplace.
Tanya then pursued a Bachelor of Arts (Hons.) in Economics at Delhi University, further developing her analytical skills and understanding of economic principles, which play a crucial role in marketing strategies and decision-making processes. This foundational experience in economics has fortified her approach to understanding market dynamics and consumer behavior.
Recognizing the importance of digital skills in the modern business environment, Tanya completed a specialization in Digital Marketing at the prestigious University of Illinois at Urbana-Champaign. This program not only enhanced her marketing acumen but also provided her with cutting-edge insights into digital advertising trends, data analytics, and effective monetization techniques in the highly competitive mobile sector. This combination of education has served as a strong pillar for her professional achievements, enabling her to effectively drive sales strategies and lead teams in achieving business goals.
Achievements
Tanya Dhir's journey in the arena of mobile monetization has been marked by numerous noteworthy achievements that reflect her expertise and commitment to excellence. At Taboola, her influence has led to a significant expansion in publisher partnerships across the Asia-Pacific region, showcasing her capability to navigate complex market challenges.
Her exceptional leadership as Team Lead has been pivotal in driving her team towards surpassing sales targets and establishing successful long-term relationships with clients. Tanya has been recognized for her ability to analyze market trends and glean insights that help in shaping strategies that align with both client objectives and company goals.
In her previous roles at Tappx and InMobi, Tanya demonstrated her prowess in business development, successfully onboarding multiple partners that have increased revenue streams and enhanced market presence. Her strategic approach to partnership management and impressive track record in achieving sales quotas has earned her a reputation as a reliable and results-driven professional in the mobile monetization industry.
