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Tanya Hamilton-Smith

Co-Founder, The Room

Tanya Hamilton-Smith is the Co-Founder of The Influence Room (also referred to as The Room), a marketplace tech business connecting brands and charities with influencers.12 She founded the company in February 2017 with Alex Payne, who is known for his work with Sky Sports News.3

Prior to founding The Influence Room, Tanya had a successful career in advertising and marketing:

  • She worked for Omnicom and WPP agencies, handling global and local clients.2
  • She served as Head of New Business at J. Walter Thompson London from July 2014 to March 2016.1
  • She was a Board Account Director & Department Head of Account Management at JWT from August 2007 to June 2014.1

Tanya's expertise lies in influencer marketing, brand strategy, and digital advertising. She has worked with major brands such as HSBC, Kimberly-Clark, and Mars.3 Her company, The Influence Room, has experienced significant growth, with a reported 200% year-over-year increase and partnerships with brands like Charlotte Tilbury, Red Bull, and Virgin.4

Tanya holds a degree in English and History of Art from Newcastle University, which she attended from 2001 to 2004.1 Her work at The Influence Room focuses on creating authentic connections between brands and influencers, emphasizing value exchange rather than traditional paid partnerships.24

Highlights

Tanya Hamilton-Smith: Positions, Relations and Network ...
Tanya Hamilton - Team 1 — Hamilton Group Realty
Tanya Hamilton - Team 1 — Hamilton Group Realty
The Room continues their expansion - The Business Magazine
May 26 · freshminds.co.uk
Bounce Back: Brand Strategy and Strength for Riding the | Freshminds
Instagram and Influencers Explained | The Good Web Guide

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Tanya Hamilton-Smith
Tanya Hamilton-Smith, photo 1
Tanya Hamilton-Smith, photo 2
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Location

United Kingdom