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Tanya Shankar
Marketing Consultant at Outsized I Freelance Illustrator
Professional Background
Tanya Shankar is a dynamic and innovative Marketing Consultant at Outsized, who has cultivated a robust career in the marketing industry with a special focus on the Southeast Asian market. Her journey in this vibrant region of the world has allowed her to creatively engage with audiences while strategically enhancing brand awareness for her clients. Tanya has an impressive track record at Outsized, where she has transitioned through various roles — from Marketing Associate to her current position as a Marketing Consultant — cementing her standing as an expert in her field.
During her time at Outsized, Tanya has been at the forefront of developing comprehensive marketing strategies, particularly tailored to meet the unique challenges of the Southeast Asian market. Her ability to craft intricate content calendars, manage live social media events, and create visually captivating graphics showcases her multifaceted skill set, combining creativity with analytical prowess. Tanya’s keen eye for detail and understanding of market trends allows her to dissect content performance, all while pushing the boundaries of traditional marketing methodologies.
Education and Achievements
Tanya's educational background lays a strong foundation for her career. She holds a Bachelor of Arts degree in Political Science from St. Xavier's College, known for fostering critical thinking and analytical skills among its students. This education has undoubtedly contributed to her strategic approach in marketing and understanding of the socio-political dynamics that influence Southeast Asian markets.
In addition to her degree, Tanya has further enhanced her qualifications with specialized training. She completed a Certificate Course in Graphic Design at SoftPro Animation Academy, which has allowed her to merge her marketing strategies with compelling visuals, an invaluable skill in today's content-driven landscape. Furthermore, her studies in Branding and Marketing through Udemy Academy provided her with a modern understanding of digital marketing trends, equipping her with tools necessary to excel in the fast-evolving marketing landscape.
Achievements
Tanya’s achievements extend beyond her professional roles; she has ventured into entrepreneurship as well. Running her own Instagram store, where she sells exquisite jewellery and macrame products, has not only satisfied her creative appetite but has also provided her with hands-on experience in managing a business. This entrepreneurial endeavor has been instrumental in giving Tanya a first-hand perspective on the needs and challenges faced by small business owners in a digital marketplace, augmenting her skills as a marketer. Her creative side shines through in her downtime, where she often engages with digital art by sketching on Procreate — a passion that complements her marketing career by fostering her creativity.
Conclusion
In summary, Tanya Shankar is a talented marketing consultant whose background merges creativity with strategic thinking. From her educational foundation in political science at St. Xavier's College to her notable roles at Outsized, Tanya has continuously advanced her knowledge and skills in the realm of marketing. With her experiences shaping her as both a professional and an entrepreneur, she exemplifies a versatile individual ready to face new challenges in the marketing landscape. Her commitment to pushing boundaries not only serves her clients but also inspires others in the creative and strategic fields of marketing.
tags':['Marketing Consultant','Southeast Asian Market','Brand Awareness','Creative Strategy','Entrepreneurship','Political Science','Graphic Design','Digital Marketing','Social Media Events','Content Creation','Jewellery Store','Macrame Products','St. Xavier's College','Udemy Academy','Outsized','Freelance Marketing','Procreate Sketching'],
questions':['How did Tanya Shankar develop her expertise in marketing for the Southeast Asian market?','What creative strategies has Tanya Shankar implemented in her role as a Marketing Consultant at Outsized?','Can Tanya Shankar share her experience running her own Instagram store and how it has influenced her marketing strategies?','How does Tanya Shankar balance her creative pursuits like sketching on Procreate with her professional responsibilities?','What key insights has Tanya Shankar gained from her education at St. Xavier's College that have contributed to her marketing career?']},
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Highlights
Start a podcast, they said. It'll be fun, they said. And they were totally right! But what I didn't see coming was how it really takes a village to produce one. Luckily, Eshani and I are like our own little village—think a cute Sim City setup—and we make a fantastic team! What started as a fun, personal venture quickly turned into a professional goal, and boy, did it get my adrenaline pumping! With just the basic gear at hand, it was the perfect chance to put my skills to test. As a digital artist, I've always heard it's not about the tools you use, but the skills you bring. Turns out, podcasting is no different. Now, after producing 17 podcasts and hosting 5 of them, I've learned a ton in the last 7 months—from nailing down podcast production to getting the hang of all the tech stuff, like video and audio equipment, scripting, and editing (that too on the phone, you guys)! I've also had the chance to chat with some really cool people like Azeem Zainulbhai, Vitasta Kaul, Kelvin Dias and Humaira Parveen and hear all about their journeys.
If you're thinking about diving into podcasting but feel swamped by all the resources out there, hit me up! I'm here to help you kick things off without breaking the bank on fancy gear. And hey, if any seasoned podcast producers are reading this, I’m all ears for tips to level up my game!
#podcast #podcastproduction
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.