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Tara Kriese
Putting the plant back into plant-based foods
Tara Kriese is a prominent executive in the marketing sector, currently serving as the Chief Marketing Officer (CMO) at Nutrafol, a brand known for its hair wellness supplements. With over 25 years of experience, she has built a strong reputation in the consumer goods and food industries, particularly in plant-based products.
Professional Background
- Current Role: As CMO at Nutrafol, Tara is responsible for overseeing marketing strategies that promote the brand's hair health products. Her leadership is instrumental in driving brand awareness and customer engagement.
- Previous Experience: Prior to her role at Nutrafol, Tara was the Senior Vice President of Marketing at Impossible Foods, where she played a key role in launching the Impossible Burger, significantly impacting the plant-based food market.13 She has also held various marketing positions with major tech companies such as Amazon, Samsung, and Microsoft.2
- Founder of Kulture: Tara founded Kulture, a plant-based cheesemonger brand that emphasizes unique flavors and artisanal craftsmanship. This venture aligns with her personal commitment to plant-based living, influenced by her daughter's severe food allergies.23
Skills and Expertise
Tara is recognized as a full-stack marketer and strategic advisor with deep expertise in:
- Brand Development: She has successfully launched and scaled multiple high-growth startups.
- Consumer Marketing: Her approach focuses on understanding consumer needs and delivering innovative products that resonate with them.
- Strategic Partnerships: Tara has experience in building partnerships that enhance brand visibility and market reach.
Personal Insights
Tara's dedication to plant-based nutrition stems from her personal life experiences, particularly her daughter's health challenges related to food allergies. This personal connection drives her mission to innovate within the food industry, aiming to provide safe and accessible options for consumers with dietary restrictions.23
Based in Los Angeles, Tara continues to influence the marketing landscape through her innovative strategies and commitment to health-focused consumer products.
