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Tara Mathai-Davis

Data-driven Strategy - Consumer Marketing - Global Audiences

Tara Mathai-Davis is a seasoned entertainment executive with over 10 years of experience in the recorded music industry.1 She currently serves as the Vice President of Insights & Reporting at Sony Music Entertainment.3 In her role, Tara leads a team of analysts that provides data-driven insights and reporting across Sony's US labels.13

Tara's responsibilities include:

  1. Overseeing the production of cross-label daily and weekly reports, tools, and dashboards for US labels.4
  2. Managing daily new release tracking reports to ensure accuracy and timeliness.4
  3. Leading a team of cross-company analysts in utilizing data and research to influence strategic decision-making across all aspects of the business.2
  4. Providing critical analyses and information about consumption and release performance to colleagues across US Commercial Partnerships, Global Digital Business, and Sony Music's US labels.42

Her team plays a crucial role in creating and executing the next generation of reports, dashboards, and analyses to assess the performance of Sony Music's diverse roster of artists and releases, understand artist audiences, and identify key shifts in fan behavior.2

Tara's expertise in data analysis and her leadership in the insights and reporting field make her an integral part of Sony Music Entertainment's strategic decision-making process.

Highlights

Nov 13 · builtin.com
Director, Insights & Reporting - Sony Music Entertainment US - Built In
Director, Insights & Reporting at Sony Music in New York
Director, Insights & Reporting at Sony Music in New York
Mar 8 · musiccareers.co
Coordinator, Insights & Reporting at Sony Music Entertainment from ...
Jun 7 · showbizjobs.com
Analytics Manager, Insights & Reporting - Sony Music - ShowbizJobs

Related Questions

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Can you provide examples of the types of reports and analyses Tara Mathai-Davis leads?
How has Tara Mathai-Davis contributed to the strategic decision-making process at Sony Music?
Tara Mathai-Davis
Tara Mathai-Davis, photo 1
Tara Mathai-Davis, photo 2
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Location

Greater New York City Area