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Tara Mckenty

Creative Head, Google APAC

Tara McKenty is a highly accomplished creative professional with a diverse career in advertising and technology. She recently left her position as Chief Innovation Officer and Co-Executive Creative Director at BMF Australia to join AKQA as Executive Creative Director in January 2025.24

Prior to her role at BMF, McKenty spent 11 years at Google, where she held the position of Creative Head for the Asia-Pacific region.35 During her tenure at Google, she was responsible for driving brand love and trust through creativity and working directly with global brands to use Google's products and platforms in innovative ways.5

Throughout her career, McKenty has created globally renowned work that has been awarded at major award shows across the globe. Some of her notable projects include:

  1. OPSM's 'Penny the Pirate': A book and app that tests children's eyesight
  2. Spark's 'Kupu': An app that translates images into Te Reo Māori
  3. Google's Project Skate: A machine learning tool for measuring skateboarding tricks in real-time5

McKenty has won over 200 awards, including a gold Lion for Innovation, WARC's Most Effective Campaign in the World, D&AD pencils, and many others.15 She has also served on innovation juries at key award shows such as Cannes, D&AD, and Spikes.5

In addition to her professional achievements, McKenty is a strong advocate for diversity, equity, and inclusion. She founded Rare with Google, an initiative that provides equitable opportunities for underrepresented creatives to thrive at every stage of their career.15

McKenty's career has spanned various agencies, including TBWA Auckland and Saatchi & Saatchi Sydney, before her long stint at Google and subsequent roles at BMF and AKQA.1

Highlights

Dec 18 · campaignbrief.com
Tara McKenty set to depart BMF for Executive Creative Director role ...
Dec 18 · adnews.com.au
BMF's Tara McKenty joins AKQA - AdNews
Tara McKenty set to depart BMF for Executive Creative Director role ...
Dec 17 · lbbonline.com
Tara McKenty Leaves BMF to Become ECD at AKQA Australia
May 18 · bandt.com.au
BMF Nab's Google's Tara McKenty For New Chief Innovation Officer ...
May 18 · campaignbrief.com
CB Exclusive: Google's APAC creative head Tara McKenty joins ...

Related Questions

What are some of Tara McKenty's most notable campaigns at Google?
How did Tara McKenty's role at BMF differ from her role at Google?
What inspired Tara McKenty to transition from politics to advertising?
Can you tell me more about the Rare initiative founded by Tara McKenty?
What are Tara McKenty's future plans at AKQA?
Tara Mckenty
Tara Mckenty, photo 1
Tara Mckenty, photo 2
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Location

Greater Sydney Area