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Tara ODoherty
Award-Winning Product Design and CX/UX Leader who taps the power of research, design, data, and marketing to drive action. Founder I Mentor I Speaker I Educator
Professional Background
Tara O'Doherty is a recognized leader in the realm of customer experience (CX), user experience (UX), and product design, boasting over 17 years of rich experience in creating and promoting exceptional experiences and innovative products across the globe. Her impressive career trajectory includes collaborations with industry giants such as AT&T, CNN, Gap Inc., IDEO, Amazon, HydroOne, Google, General Mills, and SickKids among others.
Throughout her career, Tara has played an instrumental role in shaping various complex product offerings that cater to diverse business goals and functionalities. One of her prominent contributions was to the AT&T Digital Life project, where she worked closely with AT&T for more than six years to define the product design and roadmap, contributing significantly to its leadership in the Internet of Things (IoT) sector. Tara's innovative approach to design and strategy has not only captivated audiences but has also resulted in noteworthy financial outcomes for the companies she has worked with.
Her most celebrated achievement is undoubtedly the SickKids VS digitization initiative, which received numerous accolades worldwide, including prestigious awards at the Clios and Cannes Lions festivals. More impressively, this project led to a staggering increase in engagement and revenue, with a reported 400% rise just within four months of its launch.
In late 2017, Tara redirected her career towards an entrepreneurial path, becoming the Co-Founder and Chief Product Officer at JADEO.co. There, she designed and built an enterprise education hub from the ground up, showcasing her skill in transforming visions into actionable strategies. Capitalizing on this success, she founded her second venture, v o x i e (voxie.co), in December 2018. This customer-centric health and wellness lifestyle website promotes sustainable DIY ideas while fostering well-being, quickly establishing itself as a cash-positive entity and gaining recognition as a disruptor in the cannabis education sector by The Walrus Magazine in early 2020.
Education and Achievements
Tara's educational credentials are just as impressive as her professional achievements. She pursued a Certificate in Design Thinking & Innovation of Products and Services at the esteemed Massachusetts Institute of Technology - Sloan School of Management, where she graduated with Honors and Distinction. This rigorous program equipped her with the advanced skills needed to excel in innovation and product design, further bolstering her career in the tech and design industries. Additionally, she studied at the University of Waterloo, which laid the foundational knowledge upon which she built her career.
Tara's dedication to fostering talent and sharing knowledge is evident in her involvement with various mentorship and educational roles. As the Chief Experience Officer (CXO) at Akendi, she continues to influence the field profoundly, mentoring aspiring professionals in the importance of customer experience design and application. Her prior positions, including Chief Innovation Officer at RED Academy and various leadership roles at Cossette, demonstrate her commitment to education and innovation in the digital marketing realm.
Skills and Expertise
Tara O'Doherty possesses a diverse skill set that encompasses:
- Research and experience strategy
- UX/UI design
- Product design and roadmaps
- eCommerce strategy and implementation
- Customer acquisition and loyalty strategies
- Data analysis and analytics
- Social media management
- Project and program management
- Marketing strategy
- Digital marketing and execution
- Executive-level management
- Proforma management
- Leadership in team and stakeholder engagement
Her multifaceted expertise allows her to craft comprehensive strategies that not only focus on immediate outcomes but also ensure sustainable business growth and customer satisfaction. Tara is not only a strategic thinker but also an innovator who leverages cutting-edge methods in customer experience (CX) and user experience (UX) design.
Her mission revolves around implementing the latest CX/UX strategies while nurturing talent at all levels to deliver outstanding digital experiences that truly impress even the most discerning audiences and consistently surpass desired performance indicators (KPIs).
Tara's entrepreneurial mindset and her ability to pivot successfully into different roles illustrate her adaptability and forward-thinking nature, making her a valuable asset to any team she joins. Her extensive background in both client-side and agency-side deliverables provides her with a unique perspective that enhances her contributions in every capacity she undertakes.
Conclusion
In summary, Tara O'Doherty embodies the very essence of excellence in the fields of customer experience, user experience, and product design. With an impressive portfolio of achievements, educational distinction, and a passion for mentoring the next generation of talent, she is an influential figure who continues to make significant strides in the industry. Tara's work not only drives business success but also prioritizes customer well-being and engagement—all while setting a benchmark for exceptional digital experience.
As she continues on her professional journey, there is no doubt that she will remain at the forefront of innovation and strategy, inspiring others to deliver high-reward outcomes that 'wow' users and stakeholders alike.
