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Tara Schaeffer

Marketing with a passion for storytelling

Tara Schaeffer is an accomplished and dynamic content development executive with a keen focus on innovation and nontraditional activations. Specializing in brand entertainment, fully integrated campaigns, and digital & social media, she excels in driving impactful strategies for Fortune 500 and luxury brands.

With a Bachelor of Science in Marketing and Accounting from Syracuse University, Tara has built a solid foundation for her career in various prominent organizations. Her roles include VP positions at EssenceMediacom and Mindshare within WPP, as well as leadership roles at Assouline Publishing Inc, SelectNY, Deutsch NY, and others.

Tara is known for her expertise in product integrations, emerging media, talent management, partnerships, sponsorships, and enhancing process efficiency and profitability. She is recognized for her unique ability to think holistically, ensuring both short-term goals and long-term brand success are met. As a skilled negotiator, she has successfully managed and delivered on numerous complex initiatives.

Passionate about driving positive impact, sales, and favorable opinions for brands, Tara Schaeffer combines her 'can-do' entrepreneurial spirit with a collaborative approach to achieve outstanding results. Her career reflects a strong commitment to innovation and creating value through strategic content development.

Highlights

June 19-20 Cannes, France - World Woman Foundation
June 19-20 Cannes, France - World Woman Foundation
May 24 · wichita.edu
Tara Shaffer - Wichita State University
Jan 28 · iab.com
[PDF] 2023 - IAB
Jan 1 · tarasheffer.com
About - tara elizabeth sheffer
Tara Knight, PhD - USC Schaeffer Center
Tara Shaffer - High Touch Technologies
Tara Shaffer - High Touch Technologies

Related Questions

What are some of Tara Schaeffer's most notable achievements at EssenceMediacom?
How has Tara Schaeffer influenced the advertising industry through her work at WPP?
What projects has Tara Schaeffer led at EssenceMediacom that have gained significant recognition?
Can you provide examples of innovative strategies Tara Schaeffer has implemented at EssenceMediacom?
How does Tara Schaeffer's approach to content and innovation differ from other industry leaders?
Tara Schaeffer
Tara Schaeffer, photo 1
Tara Schaeffer, photo 2
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Location

Los Angeles, California, United States