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Tarang Sethia
Chief Digital Officer │ Visionary Leader & Digital Transformation Expert │ Leveraging Technology & Data to Revolutionize Businesses & Delight Customers
Tarang Sethia is the General Manager of Digital Products, Mobility and Convenience, Americas at bp, a position he has held since January 2022.1 In this role, he is responsible for driving digital transformation and creating new digital product-led businesses for bp's Retail Operating System.1
Sethia has an extensive background in digital innovation and customer-focused strategies:
Career Highlights
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Current Role at bp: Leads initiatives to develop digital solutions for retail convenience stores, including POS systems, payment gateways, consumer experiences, and intelligent merchandising.1
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Previous Positions:
- Chief Digital Officer at 7-Eleven (2019-2020), where he significantly grew the loyalty program and introduced innovative features like mobile checkout.1
- Held various roles at 7-Eleven from 2016-2019, including VP of Product Management for Digital Customer & Store Experience.1
- Senior Product Manager at Intuit (2013-2016), where he developed partner ecosystems and monetization strategies.1
- Product Strategy Manager at American Airlines (2006-2013), focusing on loyalty programs and data-driven initiatives.1
Education
- MBA in Strategy and Marketing from Northwestern University - Kellogg School of Management (2010-2012).1
- MS in Telecommunication Engineering - Computer Science from The University of Texas at Dallas (2001-2002).1
- B.E. in Electronics & Communication Engineering from Bhavnagar University (1996-2000).1
Recent Achievements
Sethia has been instrumental in launching bp's new loyalty program, earnify™, which aims to enhance customer experience and drive growth in bp's convenience and mobility business.23 The app is being rolled out across more than 7,000 bp, Amoco, and TravelCenters of America locations.34
Tarang Sethia's expertise in digital transformation and customer-centric strategies has positioned him as a key figure in bp's efforts to innovate and expand its convenience business in the Americas.3
