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Tarang Sethia

Chief Digital Officer │ Visionary Leader & Digital Transformation Expert │ Leveraging Technology & Data to Revolutionize Businesses & Delight Customers

Tarang Sethia is the General Manager of Digital Products, Mobility and Convenience, Americas at bp, a position he has held since January 2022.1 In this role, he is responsible for driving digital transformation and creating new digital product-led businesses for bp's Retail Operating System.1

Sethia has an extensive background in digital innovation and customer-focused strategies:

Career Highlights

  • Current Role at bp: Leads initiatives to develop digital solutions for retail convenience stores, including POS systems, payment gateways, consumer experiences, and intelligent merchandising.1

  • Previous Positions:

    • Chief Digital Officer at 7-Eleven (2019-2020), where he significantly grew the loyalty program and introduced innovative features like mobile checkout.1
    • Held various roles at 7-Eleven from 2016-2019, including VP of Product Management for Digital Customer & Store Experience.1
    • Senior Product Manager at Intuit (2013-2016), where he developed partner ecosystems and monetization strategies.1
    • Product Strategy Manager at American Airlines (2006-2013), focusing on loyalty programs and data-driven initiatives.1

Education

  • MBA in Strategy and Marketing from Northwestern University - Kellogg School of Management (2010-2012).1
  • MS in Telecommunication Engineering - Computer Science from The University of Texas at Dallas (2001-2002).1
  • B.E. in Electronics & Communication Engineering from Bhavnagar University (1996-2000).1

Recent Achievements

Sethia has been instrumental in launching bp's new loyalty program, earnify™, which aims to enhance customer experience and drive growth in bp's convenience and mobility business.23 The app is being rolled out across more than 7,000 bp, Amoco, and TravelCenters of America locations.34

Tarang Sethia's expertise in digital transformation and customer-centric strategies has positioned him as a key figure in bp's efforts to innovate and expand its convenience business in the Americas.3

Highlights

Executive Profile | BP Plc. | Tarang Swadeshkumar Sethia
bp launches new loyalty program in the US - Mobility Plaza
Oct 8 · cspdailynews.com
bp Introduces earnify App, Replacing BPme Rewards
Oct 7 · bp.com
As bp's convenience business grows – it drives digital innovation
bp's C-Store business drives digital innovation - erpecnews live
Feb 26 · cspdailynews.com
bp Unveils New Tech for POS, Loyalty, Fuel, More - CSP Daily News
Jan 1 · bp.com
Convenience & mobility | What we do | bp America

Related Questions

What are Tarang Sethia's main responsibilities at bp?
How has Tarang Sethia contributed to digital transformation at bp?
What was Tarang Sethia's role at 7-Eleven?
How did Tarang Sethia grow the loyalty program at 7-Eleven?
What innovations did Tarang Sethia introduce at bp?
Tarang Sethia
Tarang Sethia, photo 1
Tarang Sethia, photo 2
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Location

Frisco, Texas, United States