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Tarek Amin
Director, Emerging Markets, YouTube EMEA at Google
Tarek Amin is the Regional Director for Middle East, Africa & Turkey at YouTube EMEA.1 He joined YouTube in this role in January 2024.1 Amin is passionate about leading growth at scale, building long-term strategic partnerships, and is an advocate for startup ecosystems.1
Prior to his current position, Amin has had extensive experience in the digital and media industries:
- He served as Chief Digital Products Officer, where he set and implemented digital and growth strategies across various platforms.1
- Amin co-founded Dubai Angel Investors in January 2016.1
- He also co-founded zanad in January 2008.1
- Amin has been a Media Committee Member at in5 Innovation Centre in Dubai since January 2016.1
In his role at YouTube, Amin is focused on supporting and empowering content creators in the region. He has spoken about YouTube's initiatives to boost emerging and existing Arab content creators, including the YouTube Partner Programme and YouTube Shorts.2 Amin is committed to providing tools and opportunities for millions of Arabic speakers to tell their stories and monetize their content on the platform.2
Amin holds a certification in Digital Transformation from the University of Virginia Darden School of Business, which he obtained in December 2018.1
Highlights
This year's Ramadan was special for YouTube ️ I had the pleasure of being part of the Google & YouTube Ramadan gatherings in both Cairo & Dubai, joined by over 60 content creators from the region. We had the opportunity to share with them what's upcoming in the world of AI, and explore collaborative projects in the future. It is always great to hear from the creative story-tellers themselves, see them come together as a community and provide us with the opportunity to think of new ways to continue to support them to grow and shine on our platform.
Thanks to everyone who joined us in Dubai & Cairo this year, and to the amazing team that supported and put both events together.
Marwa Khost Jarkas Dalia E. Yasmina Zaalouk Ahmed Fadel Dina Barakat Zain M. Najeeb Jarrar Hala Ajil Abdulrahman AlHazmi Salma Mohamed Marie Berst
As always looking forward to more upcoming chats with MENA's wonderful creators!
Eid Mubarak!
Exciting news from YouTube in MENA! We announced the launch of a new, special edition series of Hekayat YouTube, YouTube MENA's video & podcast series that will focus on the topics that matter to Saudi youth.
You'll hear from Maram Beeko, Faisal Al Saif, Sukkari Life & Faris Alturki on topics including artificial intelligence and the future of jobs, wellbeing, the creator economy and investing in sports, who will be in conversation with a fantastic line up of influential public figures from the Kingdom.
A massive thank you to our guests Norah Alyusuf, Raied Aljadaany, Kaswara Al-Khatib, Abdullah Alsabe and Haya Sawan for their insights and for the engaging conversations.
Find out more on our blog or catch Hekayat YouTube on YouTube Arabia's YouTube channel, or wherever you get your podcasts.
