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Tareq Makhamreh

Mobile Product Marketing Expert - Digital Services & Innovation - Messaging OTT & Lending

Tareq Makhamreh is a senior telecommunications executive with over 18 years of experience in telecom and OTT services.1 He currently holds the position of Senior Director at e& UAE (formerly known as Etisalat), where he leads the company's superapp strategy and oversees OTT Communications, VAS, and Superapp Development.4

In his role, Makhamreh is responsible for leading the strategy for GoChat Messenger, which is described as the region's foremost superapp.1 He has been involved in significant developments within the company, such as the launch of GoChat GPT chatbot in June 2023, which coincided with GoChat reaching 5 million downloads.5

Makhamreh is based in the United Arab Emirates and brings extensive experience in product marketing, strategic planning, and international business. His expertise spans across various aspects of telecommunications, including OTT (Over-The-Top) communications and Value-Added Services (VAS).3

Throughout his career, Makhamreh has demonstrated a focus on transforming OTT communications and driving innovation in the telecom sector.2 His leadership has been instrumental in shaping e& UAE's digital services strategy and enhancing its position in the competitive telecommunications market.

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Tareq Makhamreh
Tareq Makhamreh, photo 1
Tareq Makhamreh, photo 2
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Location

United Arab Emirates