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Tarig El-Sheikh
CEO @ CINCHONA | Building ecommerce brands & enabling entrepreneurs
Professional Background
Tarig El-Sheikh is a dynamic leader in the realm of e-commerce and entrepreneurial innovation, serving as the CEO of CINCHONA, a pioneering company dedicated to acquiring, incubating, and developing exceptional e-commerce brands. With an impressive 22 years of experience in entrepreneurship, finance, and emerging markets, Tarig possesses a robust track record that highlights his ability to launch, grow, and successfully exit ventures across diverse industries. His extensive knowledge and expertise have positioned him as a key figure in the business community, especially within the MENA region.
Throughout his career, Tarig has demonstrated exceptional leadership skills, successfully leading and advising on multiple mergers & acquisitions (M&A) and private equity deals, raising over $85 billion in capital. His strategic acumen and collaborative spirit enable him to serve on the boards of various companies, influencing the direction and vision of organizations at the growth stage.
In a remarkable achievement, Tarig built and scaled two leading ventures in the health and wellness sectors, namely YACOB and Webteb, both of which were acquired in 2020. His passion for entrepreneurship is not limited to his own ventures; he is dedicated to nurturing the next generation of entrepreneurs, working tirelessly to create an ecosystem that fosters e-commerce innovation and growth. As a trustee board member for Reach the Children, he also contributes to humanitarian efforts aimed at empowering underprivileged communities and children in Africa.
Education and Achievements
Tarig El-Sheikh's educational background lays a strong foundation for his successful career. He holds an MBioch (Hons) degree in Cellular And Molecular Biochemistry from the renowned University of Oxford, where he developed a deep understanding of complex scientific concepts paired with critical analytical skills. He further honed his expertise in finance by attaining a Master’s degree in Banking and International Finance with Distinction from Bayes Business School, equipping him with the financial acumen needed to pursue significant growth opportunities in business.
His educational journey enriched his knowledge and provided him with a multidisciplinary perspective, bolstering his ability to excel in various roles. Tarig has leveraged this background to make substantial impacts in diverse sectors, from biotechnology to e-commerce, proving that interdisciplinary knowledge can lead to innovative solutions.
Career Highlights
Tarig El-Sheikh's professional journey is dotted with remarkable roles and contributions to several organizations:
- As the Chief Executive Officer at CINCHONA, he has steered the company's vision and mission, driving growth strategies that aim to transform the e-commerce landscape.
- In his previous capacity as a Board of Trustees member for Reach the Children UK, he has worked towards empowering disadvantaged communities, showcasing his commitment to social responsibility and humanitarian efforts.
- His tenure as an Adjunct Lecturer at New York University reflects his dedication to education and sharing knowledge, fostering the next generation of business leaders.
- As the Founder and Chief Product & Marketing Officer at YACOB, he drove innovative product development and brand positioning, which were instrumental in the company's subsequent acquisition.
- Tarig has also worked as a Venture Architect at OneKitchen, enhancing his skills in identifying and nurturing start-up potentials.
- His impactful role as Chief Product and Marketing Officer at WebTeb further illustrates his ability to innovate within the health and wellness sector, where he contributed to the platform's success and visibility in the market.
- As a Financial Advisor for Dharma Platform and Emaar Industries, Tarig provided strategic guidance that contributed to those organizations' inward and outward growth strategies.
- His role as Senior Director at Al Masah Capital Ltd and previous positions at Macquarie Group and Lehman Brothers highlight his extensive expertise in financial services and investment management, where he actively contributed to profitable investment strategies.
- Throughout his career, he has held several advisory roles in biotech and healthcare technology firms, showcasing his versatility and wide-ranging sector knowledge.
- Lastly, his founding of Knot Standard and role as Managing Director at Istashir showcased his entrepreneurial spirit, allowing him to blend strategy with innovation in various start-up environments.
Tarig’s career reflects a deep commitment to driving innovation, supporting entrepreneurship, and creating sustainable business practices that enhance economic growth across various sectors.
Achievements
- CEO of CINCHONA, leading e-commerce innovations.
- Launched and successfully exited MENA ventures: YACOB and Webteb.
- Raised over $85 billion in capital through M&A and private equity.
- Board member for multiple companies, influencing their strategic direction.
- Devoted trustee for Reach the Children, empowering vulnerable communities.
- Former adjunct lecturer at New York University, inspiring future entrepreneurs.
