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Tariq Hassan
Chief Marketing & CX Officer, McDonald’s
Tariq Hassan was the Chief Marketing and Customer Experience Officer at McDonald's USA until recently.12 He joined McDonald's in September 2021 and led all marketing efforts, including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy.5 Hassan was responsible for creating compelling brand experiences for customers across McDonald's 14,000+ U.S. restaurants.5
Prior to McDonald's, Hassan had over 20 years of experience in global marketing, communications, innovation, and insights.3 His career highlights include:
- Chief Marketing Officer at Petco (2018-2021)7
- Head of Brand for Bank of America and led Merrill Lynch's marketing team (2014-2017)7
- Global leadership roles at Hewlett-Packard and Omnicom4
- Co-founder of Element79 Partners, the largest advertising agency startup in U.S. history4
Hassan is known for his data-driven approach to marketing and customer engagement.6 He has been recognized with the Adweek Brand Genius Award for his innovative work at Petco.5
On January 27, 2025, it was announced that Hassan would be stepping down from his role at McDonald's.12 His decision was described as personal, prioritizing family time as his daughter prepares for college.2


