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Tariq Hassan

Chief Marketing & CX Officer, McDonald’s

Tariq Hassan was the Chief Marketing and Customer Experience Officer at McDonald's USA until recently.12 He joined McDonald's in September 2021 and led all marketing efforts, including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy.5 Hassan was responsible for creating compelling brand experiences for customers across McDonald's 14,000+ U.S. restaurants.5

Prior to McDonald's, Hassan had over 20 years of experience in global marketing, communications, innovation, and insights.3 His career highlights include:

  • Chief Marketing Officer at Petco (2018-2021)7
  • Head of Brand for Bank of America and led Merrill Lynch's marketing team (2014-2017)7
  • Global leadership roles at Hewlett-Packard and Omnicom4
  • Co-founder of Element79 Partners, the largest advertising agency startup in U.S. history4

Hassan is known for his data-driven approach to marketing and customer engagement.6 He has been recognized with the Adweek Brand Genius Award for his innovative work at Petco.5

On January 27, 2025, it was announced that Hassan would be stepping down from his role at McDonald's.12 His decision was described as personal, prioritizing family time as his daughter prepares for college.2

Highlights

Jan 28 · restaurantdive.com
McDonald's chief marketer steps down, company veteran steps into ...
Jan 28 · reelchicago.com
Tariq Hassan to step down as McDonald's CMO and ... - Reel Chicago
Jan 28 · marketingdive.com
McDonald's chief marketer steps down, company veteran steps into ...
McDonald's U.S. marketing chief is leaving the company
Jan 27 · adage.com
McDonald's US marketing leader Tariq Hassan is leaving - Ad Age
McDonald's USA announces new marketing leadership
McDonald's USA announces new marketing leadership
Jan 27 · adweek.com
McDonald's CMO Tariq Hassan Has Resigned - Adweek
McDonald's CMO Tariq Hassan Has Resigned - Adweek
Nov 12 · baderrutter.com
Tariq Hassan: Shaping McDonald's Global Marketing - Bader Rutter
Tariq Hassan: Shaping McDonald's Global Marketing - Bader Rutter
Jan 1 · canneslions.com
Tariq Hassan | Speakers - Cannes Lions
Oct 26 · suzy.com
The Intimacy of Data with Tariq Hassan, Chief Marketing and ... - Suzy
Jul 7 · PRNewswire
Nature's Sunshine Appoints Tariq H. Hassan to Board of Directors - PRNewswire
Nature's Sunshine Appoints Tariq H. Hassan to Board of Directors - The Herald Journal

Related Questions

What were some of Tariq Hassan's most successful marketing campaigns at McDonald's?
How did Tariq Hassan's leadership impact McDonald's digital transformation?
What are Tariq Hassan's future plans after leaving McDonald's?
How did Tariq Hassan's role at Petco influence his approach at McDonald's?
What challenges did Tariq Hassan face during his tenure at McDonald's?
Tariq Hassan
Tariq Hassan, photo 1
Tariq Hassan, photo 2
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Location

Chicago, Illinois, United States