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Tariq Hassan

Chief Marketing & CX Officer, McDonald’s

Tariq Hassan was the Chief Marketing and Customer Experience Officer at McDonald's USA until recently.12 He joined McDonald's in September 2021 and led all marketing efforts, including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy.5 Hassan was responsible for creating compelling brand experiences for customers across McDonald's 14,000+ U.S. restaurants.5

Prior to McDonald's, Hassan had over 20 years of experience in global marketing, communications, innovation, and insights.3 His career highlights include:

  • Chief Marketing Officer at Petco (2018-2021)7
  • Head of Brand for Bank of America and led Merrill Lynch's marketing team (2014-2017)7
  • Global leadership roles at Hewlett-Packard and Omnicom4
  • Co-founder of Element79 Partners, the largest advertising agency startup in U.S. history4

Hassan is known for his data-driven approach to marketing and customer engagement.6 He has been recognized with the Adweek Brand Genius Award for his innovative work at Petco.5

On January 27, 2025, it was announced that Hassan would be stepping down from his role at McDonald's.12 His decision was described as personal, prioritizing family time as his daughter prepares for college.2

Highlights

Mar 26 · linkedin

Today, we’re excited to announce an expanded partnership between our two iconic brands: McDonald's and Krispy Kreme. Soon, with this delicious partnership, our fans across the U.S. can enjoy some of Krispy Kreme’s most popular doughnuts at their local McDonald’s restaurant (while supplies last, of course).

🍟🍩

Feb 2 · linkedin

One week to go until Noor's Army saddles up to take cancer head on. Help us cross the line this year by giving us your support, I'd be so grateful. No amount too small.

Related Questions

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Tariq Hassan
Tariq Hassan, photo 1
Tariq Hassan, photo 2
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Location

Chicago, Illinois, United States