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Tarun Rathi
Exploring Roles in Travel Industry | Engineer turned Entrepreneur turned Marketer | Co-Founder @ Plan The Unplanned | Passionate Backpacker, Trekker & Traveler | ex-CMO at @Spektra Systems, @Recro
Tarun Rathi is a seasoned marketing professional with over 8 years of experience, excelling in guiding ventures from inception to success.
Starting as a Co-Founder & CMO at Plan The Unplanned, he led a venture servicing 20,000 travelers and generating nearly half a million dollars in revenue, sparking his passion for impactful ventures.
Transitioning to tech, as CMO at Recro, Tarun built a robust marketing team efficiently, driving a 500% growth in follower base, 50% increase in engagement, and a community of over 10,000 tech enthusiasts.
Joining Spektra Systems, he established a 15+ member team and orchestrated a successful go-to-market strategy for the CLX project, collaborating with Microsoft to add $0.5 million to ARR. His leadership led to doubling website traffic, inbound leads, and revenue growth by 120%.
Tarun is skilled in team building, B2B/B2C marketing, setting up teams/processes from scratch, branding, SEO, content and social media marketing, CRM implementation, and go-to-market strategies, showcasing his problem-solving efficiency.
Apart from marketing, Tarun's interests span trekking, solo backpacking, psychology, storytelling, entrepreneurship, cycling, and gardening. He shares his travel experiences and adventures on Instagram at travelmunchrepeat.
He pursued Bachelor of Engineering in Computer Engineering from Sardar Vallabhbhai Patel Institute of Technology and studied at Seventh Day Adventist Higher Secondary School.
In his professional journey, Tarun has held roles such as CMO at Spektra Systems and Recro, Co-Founder & Head of Marketing at Plan The Unplanned, Junior Software Developer at 2point0 Concepts, and Fellow at eChai Ventures.
Highlights
Sharing my experience how technology creates a disconnected world and why it need to be inclusive
#productexperience #customerexperience
I have stayed at 100+ hostel in my decade long experience of travel
Have learned so much about communities from my travel and staying in hostels
This is one of the most amazing community experience I had at a hostel
This post would for sure helpful to anyone building communities or someone trying to create culture for their team
#community #traveling #communitybuilding
