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tasha cronin
Head of Production at Johannes Leonardo
Tasha Cronin is an accomplished professional with a diverse background in the film industry and advertising, showcasing extensive experience with renowned companies such as Google, Droga5, and Johannes Leonardo.
Starting her career at Samuel Goldwyn Films, Tasha played a crucial role in developing scripts and acquiring films, contributing to the success of several Academy Award-winning productions.
Transitioning into advertising, she managed integrated campaigns for prominent accounts in film, television, and gaming at Crew Creative Advertising and later at Cole & Weber United, where she contributed to award-winning campaigns for clients like the International Olympic Committee.
Her journey led her to Google Creative Lab, where she worked on groundbreaking projects like the first Android brand campaign and Project Ara, demonstrating her innovation and creativity in the tech industry.
At Droga5, she excelled as an Executive Producer, working on campaigns for high-profile clients such as Blizzard Entertainment, CoverGirl, and Pizza Hut, earning accolades like Cannes Lions and Clios for her exceptional work.
In 2017, Tasha took on the role of Head of Interactive Production at Droga5, where she led a top-tier team and drove innovation in storytelling, overseeing projects for Google Pixel, HBO, and Harley-Davidson that garnered critical acclaim and industry recognition.
Joining Mojo Supermarket in 2021 as Head of Production, Tasha established best practices, built a strong team of producers, and produced award-winning projects like Dojacode, showcasing her leadership and creative prowess.
In 2023, she brought her wealth of experience and talent to Johannes Leonardo as their Head of Production, contributing to the agency's reputation as a creative powerhouse in the industry.
Tasha's professional journey is underscored by her passion for hot sauce, memorable life experiences, and a strong educational foundation from studying Cinema and Television at the University of Southern California.
Her diverse roles across various renowned organizations highlight her expertise in production, interactive storytelling, and creative leadership, making her a valuable asset to any creative team.
