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Tatiana Reichmann

CEO da Ademicon - Liderança - Gestão - Consórcio - Investimento

Tatiana Reichmann is an experienced business administrator and a specialist in company management, with a particular focus on the consórcios sector. With a remarkable 25-year tenure at Ademilar Consórcio de Imóveis, she has played pivotal roles in Marketing, Post-Sale Services, Deliberation, Collection, and Finance departments. Progressing from a Director-Superintendent in 2003 to the Director-President in 2019, Tatiana currently serves as the CEO of the Ademicon Group, leading a team dedicated to short, medium, and long-term growth strategies. With a keen eye for innovation, under her leadership, Ademilar expanded its brand presence through brand licensing and physical store-based sales platforms, resulting in a nationwide reach across key states with 80 units and 800+ sales consultants. Noteworthy achievements include doubling credit volume from 2016 to 2019, introducing Ademimotors for vehicle consórcios, and the ongoing merger with Conseg, focusing on heavy vehicles consórcios to target over R$14 billion in assets traded this year. Beyond her professional endeavors, Tatiana actively engages in social initiatives, volunteering at Pequeno Cotolengo and participating in the charitable event Tranca Solidária.

Tatiana Reichmann
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Location

Curitiba, Paraná, Brazil