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Tatiana Rodrigues
Planejamento Estratégico e Comercial - Gestão de Portfolio de Produtos - Gestão de Projetos - Gestão de KPIs - Transformação Digital - Operações Estratégicas - Desenvolvimento de Novos Negócio - Crédito e Cobrança
Professional Background
Tatiana Rodrigues is a highly qualified professional with over 20 years of extensive experience in Commercial Planning and Strategic Business Development. Throughout her career, she has held crucial roles in renowned national and multinational companies across various sectors, including management consulting, internet services, and banking. Her remarkable expertise extends to commercial planning, incentive management, new business development, and credit recovery, showcasing a deep understanding of the banking retail landscape. Tatiana excels in identifying opportunities and key business drivers, aiming to mitigate risks with innovative solutions.
Her market vision is both analytical and strategic, which has empowered her to excel in budgeting, process optimization, and commercial model transformation. With a passion for driving change in organizations and individuals, Tatiana plays a pivotal role as an agent of transformation within the enterprises she collaborates with.
One of Tatiana’s standout achievements includes successfully managing credit loss reductions for small and medium enterprises. She has defined execution models that support commercial strategies, implemented incentive programs, developed efficiency-boosting tools, and spearheaded projects utilizing artificial intelligence and machine learning. Additionally, she led a critical overhaul of communication flows with clients, demonstrating her ability to connect strategies with execution effectively.
Tatiana's recognized accomplishments also include leading the establishment of customer service centers for managers, achieving the highest Net Promoter Score (NPS) for four consecutive years. Furthermore, she played a key role in piloting an exclusive agency operation aimed at low-income clients. Her responsibilities encompassed product portfolio management, commercial modeling, incentive structures, and KPI management while facilitating training and project status alignments with executives, clients, and suppliers in both Portuguese and English.
With a keen interest in personnel management and leadership, Tatiana is committed to structuring teams, unlocking the potential of individuals, analyzing profiles, managing conflicts, and encouraging goal-oriented actions. She fosters a work environment characterized by clear objectives, constructive feedback, recognition of innovative ideas, and heightened employee engagement leading to a positive organizational climate that supports informed decision-making and favorable outcomes.
Tatiana’s exceptional analytical skills coupled with her decision-making capabilities enable her to anticipate solutions and implement innovative changes. She has a proven record of developing and structuring successful business management strategies that markedly improve operational performance, reduce costs, and foster sustainable revenue growth while enhancing customer satisfaction.
Education and Achievements
Tatiana Rodrigues holds an impressive educational background that has equipped her with the knowledge and skills necessary for her robust professional career. Her academic journey includes a Postgraduate Lato Sensu in Digital Transformation from the esteemed Northwestern University Kellogg School of Management, where she gained advanced insights into modern digital methodologies and their applications in business strategies.
She also earned a Master of Business Administration (MBA) with a focus on Economics and Business Management from Insper, one of Brazil's leading educational institutions renowned for its rigorous programs in the business arena. Additionally, Tatiana completed another MBA in Services Marketing at FIA - Fundação Instituto de Administração, enhancing her prowess in marketing strategies crucial for today’s service-driven economy.
Tatiana holds a Bachelor’s Degree in Production Engineering from the prestigious Universidade de São Paulo, where she built a strong foundation in engineering principles that effectively inform her analytic and strategic prowess in her current roles.
Notable Achievements
- Leadership in Customer Service Excellence: Tatiana played an instrumental role in setting up customer service centers that achieved commendable levels of performance measured by NPS metrics, resulting in receiving the best NPS for four consecutive years.
- Innovative Project Leadership: She led a pilot program for an exclusive agency operation tailored for low-income clients, making direct impacts on financial inclusion and accessibility to banking services.
- Strategic Incentive Management: Developed and implemented incentive models to enhance the productivity and effectiveness of commercial strategies in her roles at Itaú Unibanco, driving significant business growth.
- Pioneering Technological Advancements: Led projects involving artificial intelligence and machine learning, demonstrating her commitment to integrating cutting-edge technology into traditional business practices for greater efficiency and competitiveness.
- Bilingual Communication Expertise: Through her engagements requiring coordination with diverse stakeholders, Tatiana has demonstrated her capability to communicate fluently in both Portuguese and English, thereby bridging cultural and operational gaps between teams and clients.
In summary, Tatiana Rodrigues's qualifications and professional journey are emblematic of a dedicated and innovative leader in Commercial Planning and Strategic Business Development. Her comprehensive experience across multiple segments, coupled with her strong academic credentials, positions her as a significant asset in any organization seeking to enhance its strategic operations and drive sustainable growth.
